Jul 27, 2026 · 26 min · 11 segments
What does the hotel room of the future actually look like? And more importantly, could we build it today? In this special live episode recorded at **No Vacancy London**, Hayley Roy and Hannah Denny…
Hannah DennyHostA while ago, I was invited to sit on a panel at the Grohe showroom at the Business Design Center in London.
[laughs] To properly research the global water crisis, and what I found genuinely changed my perspective.
I learnt that over the next 20 years, water scarcity is expected to become one of the most defining global pressures of our time.
Access to clean water is already contributing to instability in certain regions, and some forecasts suggest that future conflicts may be driven not by oil, but by access to water.
We're already seeing countries investing heavily in desalination plants, turning seawater into drinking water.
I remember thinking, "If this is the direction we're heading in, why are we still designing hospitality bathrooms as if water is infinite?" During, during that talk, I learnt that Grohe are developing taps, toilets, and systems that drastically reduce water use in their products, as well as many other brands.
Can you put your hand up if you're currently working on a hospitality project? Woo.
[laughs] In this project are you, that you're working on, have you had serious conversations about long-term water consumption? No.
The gap between these is what started this, and when Dan Asser from No Vacancy invited us to design the stage, we asked him if we could put a fully working shower on the stage.
He gave us the space to design a whole hotel room at the show, and that's when this became an opportunity not just to create a concept piece, but to create a fully buildable hotel room that operators could implement tomorrow.
Because instead of asking, "What's next?" We asked, "What if a hotel room actually performed?" Hotel rooms are typically being ripped out every five to seven years, and around 50% of landfill waste comes from the construction industry.
In hospitality, we contribute to that every time we strip out a room, because the aesthetic feels dated.
At the same time, operational costs are rising, guest expe- guest, guest expectations are rising, sustainability pressure is rising, and yet many rooms are still designed around trend cycles, which are really fast, and that model no longer makes sense.
A while ago, I was invited to sit on a panel at the Grohe showroom at the Business Design Center in London.
[laughs] To properly research the global water crisis, and what I found genuinely changed my perspective.
I learnt that over the next 20 years, water scarcity is expected to become one of the most defining global pressures of our time.
Access to clean water is already contributing to instability in certain regions, and some forecasts suggest that future conflicts may be driven not by oil, but by access to water.
We're already seeing countries investing heavily in desalination plants, turning seawater into drinking water.
I remember thinking, "If this is the direction we're heading in, why are we still designing hospitality bathrooms as if water is infinite?" During, during that talk, I learnt that Grohe are developing taps, toilets, and systems that drastically reduce water use in their products, as well as many other brands.
Can you put your hand up if you're currently working on a hospitality project? Woo.
[laughs] In this project are you, that you're working on, have you had serious conversations about long-term water consumption? No.
The gap between these is what started this, and when Dan Asser from No Vacancy invited us to design the stage, we asked him if we could put a fully working shower on the stage.
He gave us the space to design a whole hotel room at the show, and that's when this became an opportunity not just to create a concept piece, but to create a fully buildable hotel room that operators could implement tomorrow.
Because instead of asking, "What's next?" We asked, "What if a hotel room actually performed?" Hotel rooms are typically being ripped out every five to seven years, and around 50% of landfill waste comes from the construction industry.
In hospitality, we contribute to that every time we strip out a room, because the aesthetic feels dated.
At the same time, operational costs are rising, guest expe- guest, guest expectations are rising, sustainability pressure is rising, and yet many rooms are still designed around trend cycles, which are really fast, and that model no longer makes sense.
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