Inside the US Smart Home Market Analysis

When we talk about those sort of demographic splits, is there anything in the data that really sticks out that sets one group apart from the other? I know we talked briefly about market share being skewed slightly towards the bigger companies.

Any other nuggets there that you guys want to dive into that differentiate across the industry? Yeah, we looked at,

you know, a lot of different, you know, demographic factors.

For example, you know, I just mentioned regions.

We looked at the South and the West.

And there really wasn't a lot of differentiation there.

Not much in the terms of statistical significance or anything like that.

But when we started looking at company size, which I kind of touched on earlier, small firms, medium firms, large firms, particularly around what technologies they're installing.

for example, like whole house integration, there are a lot of differences between what smaller firms are doing versus the medium and the larger firms.

And also, as you could almost expect, Integrators versus those non-integrators, the general contractors, the electricians, they're doing very different things when it comes to what types of technology and products they're installing.

So we were able to really dig in by product category.

I mean, just an example of, you know, lighting.

Non-integrators are,

you know,

far more likely to be installing lighting than actual integrators.

And that's just one example.

We go through all of that.

Surveillance, shading, access control, HVAC.

And you can see the differences by company size and by integrators versus non-integrators.

I

think that's a really interesting conversation to have.

And maybe let's not go all the way down the rabbit hole of how we identify as an industry.

But those that self-selected as an integrator versus those that self-select to something else and the way they're using technology differently is really interesting to me.

Like we know a lot of our traditional integrated background comes from AV, comes from hi-fi, comes from cinema.

And so we still see lighting as a growth category, but like kind of makes sense that general contractors and electricians that are also involved in smart home professionally are already, they're already more involved in lighting as a category.