So with the 2.2 billion figure, how did you come about that? And was that sort of a figure we were expecting?

Well, you know, as I mentioned, CD had done research in the past and The estimates of market size for the British smart home market, I think the last survey was two years ago, was higher.

They had pegged it at about $4 billion.

Well, this time around, Cedia, working with Farnsworth, we looked at the methodology.

How did we get to that number? Is that the best way? Do we have more data points now? So we kind of refined how we were looking at it.

We did a combination of things.

We looked at Cedia's own membership database.

Was the result in America pretty similar to the UK? Because I'm personally going to be quite interested to see the Indian report and how things like AI, how they are reflected in India compared to what are two very Western countries.

Why did we conduct this research? What should an integrator be able to do differently after reading it?

Well, about a year ago, Cedia's leadership made the strategic decision that the association should become the leading source for market intelligence in the smart home industry.

Now, they recognize that reliable data on market trends brand preferences, business performance was valuable not only to CDM members, but to the industry overall.

And so they created the research department here.

And the first big question that everybody in the industry seemed to have was, what is the size of the market? How many integrators are out there? Such a fundamental question.

that key players in the industry weren't sure about.

And they were looking to Cedia for that answer.

So, yeah, tell us a little bit more about how that looks.

Why did we conduct this research? What should an integrator be able to do differently after reading it?

Well, about a year ago, Cedia's leadership made the strategic decision that the association should become the leading source for market intelligence in the smart home industry.

Now, they recognize that reliable data on market trends brand preferences, business performance was valuable not only to CDM members, but to the industry overall.

And so they created the research department here.

And the first big question that everybody in the industry seemed to have was, what is the size of the market? How many integrators are out there? Such a fundamental question.

that key players in the industry weren't sure about.

And they were looking to Cedia for that answer.

So, yeah, tell us a little bit more about how that looks.

So can you tell us a little bit more about sort of the scope of the survey, the range of the questions that they'll see in the full report and who was involved in building that data set?

Yeah, absolutely.

The survey was sent out to every CDM member en masse, and oftentimes we were reaching out individually to try to drive responses.

We had industry partners who were generous enough to send the survey to their own databases, and the Farnsworth group had their own sample database that we were able to utilize.

We, of course, had certain qualifications, you know, age, things like that.

Some of the big important criteria was that at least 20% of their annual revenue had to come from residential work.

We didn't want commercial data getting in there.

And it's a huge growth opportunity for our industry traditional, right? Is there any like, is there any other nuggets that you want to dive into? with that specific integrator versus non-integrator? What else sort of sticks out there?