The Instagram Stories - Social Media News
Oct 1, 2026 · 8 min · 7 segments
Sharpen your **Instagram strategy** with the latest updates, including Meta's new **AI assistant** in the Edits app. This episode dives into how this powerful tool analyzes your Instagram account…
Daniel HillHost


Using the new assistant, creators can ask open-ended questions about what's trending on Instagram, why one video worked and another didn't, or what piece of content resonated most with their audience.

The tool pulls in data and metrics such as views, likes, retention on videos, and shares.

Instagram says it can spot patterns over time and give a creator suggestions that metrics alone can't provide.

Creators can also ask for ideas for content, how to hook viewers, what captions to use, what audio tracks are trending, and how to script videos.

I asked the AI assistant inside the Edit app to review my latest video that did not perform well, and I asked it why.

Why didn't this video perform well in comparison with other videos that have performed better but have been in a very similar style? It gave me an excellent answer.

It pointed to the fact that my hook at the beginning of the video was too long and should be shortened.


The Instagram at creators account did have a short video announcing that this feature was available.
I may be a silly goose on the internet, but I will always be a data nerd.
This reel from my series did incredibly well because I did research on how people were talking about matcha.
And then I worked my concepts there
talking bestie

stop guessing and get down with your data At the end of that video, there was a super obnoxious laugh.



Using the new assistant, creators can ask open-ended questions about what's trending on Instagram, why one video worked and another didn't, or what piece of content resonated most with their audience.

The tool pulls in data and metrics such as views, likes, retention on videos, and shares.

Instagram says it can spot patterns over time and give a creator suggestions that metrics alone can't provide.

Creators can also ask for ideas for content, how to hook viewers, what captions to use, what audio tracks are trending, and how to script videos.

I asked the AI assistant inside the Edit app to review my latest video that did not perform well, and I asked it why.

Why didn't this video perform well in comparison with other videos that have performed better but have been in a very similar style? It gave me an excellent answer.

It pointed to the fact that my hook at the beginning of the video was too long and should be shortened.


The Instagram at creators account did have a short video announcing that this feature was available.
I may be a silly goose on the internet, but I will always be a data nerd.
This reel from my series did incredibly well because I did research on how people were talking about matcha.
And then I worked my concepts there
talking bestie

stop guessing and get down with your data At the end of that video, there was a super obnoxious laugh.
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