Audience Growth with Arielle Nissenblatt from Podcast Movement

In this special episode, recorded live at the Podcast Movement conference, I sit down with podcast marketing strategist Arielle Nissenblatt to discuss essential strategies for growing your show's audience. Arielle, known for her work with EarBuds Podcast Collective and Podcast Plunge, shares insights from her keynote address, where she and Lauren Passell explored how people define audio content and consume it, including the role of video. We dive into the challenges and opportunities of incorporating video into workflows, especially for independent creators like myself, who often operate as a team of one. Arielle emphasizes the importance of differentiating your show, whether you view it as a hobby or a business, and how that mindset impacts audience growth and monetization. We explore various monetization models beyond traditional ads, such as consulting or paid newsletters, and discuss the value of making strategic choices that align with your mission. Arielle also offers a forward-looking perspective on the creator economy, highlighting how independent creators have the biggest opportunity to innovate and "get weird" with marketing. She encourages trying new things without waiting for permission and stresses the power of collaboration within the industry. From Jen Trepeck's creative napkin marketing to the broader landscape of audience development, this conversation is packed with actionable advice. If you're an independent podcaster looking for fresh ideas to grow your show and navigate the evolving audio landscape, this episode with Arielle Nissenblatt is a must-listen. You can find a video version of this interview in the links below. Links: Video version of Interview (YouTube) (Spotify) Arielle Nissenblatt : Website EarBuds Podcast Collective (Website) & Podcast Plunge (Substack)             The Equipment I Use: Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon) Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon) Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon) Phone: Samsung S25 Ultra with S-Pen included (Amazon)    Leave a Review of the Podcast: Apple Podcasts   Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill\_media Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.