Oct 22, 2026 · 39 min · 9 segments
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I mean, I think these, I think that we've been socialized to be so scared to use psychological concepts in different business contexts.
Like, and yeah, it makes sense to have parts work in reaction to strong, stimuli right strong things that happen in our life and there's a lot uh emotionally that goes into being like i think taking the risks of being entrepreneurs right and i think it's like that one it's like i think that there's many therapy business owners that i have met that would not would not identify as entrepreneurs
Well, I think even if it's a very true, even if they've had 18 years of experience in their private practice and it has paid for their homes and their lives, right.
And yeah, I think there's just a lot of stuff that we are trying to break down.
I think any normal person, but then there's like a whole different level of the socialization we got, right? Which is how dare you become an entrepreneur? Right.
Oh, it's about money now? And there's a whole thing I think a lot of us therapists face internally about money.
It's, I think that it's, I think that it's hard when I've done vocational work with anyone in any job.
I mean, I mostly work with women in my therapy practice, but we do a lot of career stuff.
And I think the money piece, it's hard to provide vocational support without getting clarity on what people need financially.
it's even more difficult if that's not clear in the business space, right? Like, I think that it's, and I think sometimes those conversations can be so like over promising in a lot of coaching programs where it's like, this is your path to a hundred thousand dollars.
I'm like, no, that, how can you guarantee I'm going to have a hundred thousand dollars people with your map that worked for you that probably won't work for me.
I mean, I think these, I think that we've been socialized to be so scared to use psychological concepts in different business contexts.
Like, and yeah, it makes sense to have parts work in reaction to strong, stimuli right strong things that happen in our life and there's a lot uh emotionally that goes into being like i think taking the risks of being entrepreneurs right and i think it's like that one it's like i think that there's many therapy business owners that i have met that would not would not identify as entrepreneurs
Well, I think even if it's a very true, even if they've had 18 years of experience in their private practice and it has paid for their homes and their lives, right.
And yeah, I think there's just a lot of stuff that we are trying to break down.
I think any normal person, but then there's like a whole different level of the socialization we got, right? Which is how dare you become an entrepreneur? Right.
Oh, it's about money now? And there's a whole thing I think a lot of us therapists face internally about money.
It's, I think that it's, I think that it's hard when I've done vocational work with anyone in any job.
I mean, I mostly work with women in my therapy practice, but we do a lot of career stuff.
And I think the money piece, it's hard to provide vocational support without getting clarity on what people need financially.
it's even more difficult if that's not clear in the business space, right? Like, I think that it's, and I think sometimes those conversations can be so like over promising in a lot of coaching programs where it's like, this is your path to a hundred thousand dollars.
I'm like, no, that, how can you guarantee I'm going to have a hundred thousand dollars people with your map that worked for you that probably won't work for me.
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