Oct 6, 2026 · 35 min · 9 segments
In this episode, Paul Green shares his journey from radio presenter to MSP marketing expert, emphasizing the importance of personal branding, systemizing marketing efforts, and building relationships…
Jimmy HuberHostAnd it's interesting you say about me eating my own dog food because that's exactly what I do.
And it's a deliberate decision over 10 years to do that because literally the marketing that I recommend to MSPs and that, you know, we've done the podcast every Tuesday since November 2019.
That just shows how, you know, in some weeks, I would rather lose a toe than have to do a podcast, but I still do it because it's a system and I don't want to break the system.
Everything you see on the website, on LinkedIn, on, you know, our lead magnets, our socials, the podcast, all of it is strategic.
And by that, I mean, we've thought about it very carefully, but it's also something that we've iterated.
And the... decision to be the face of the business, I mean, I've always been the face of the business because it was just me, right? 2016, actually, it was me and a colleague called Ben who's still with me now.
But then we started to grow the team and we've got, I mean, we're still a small business.
And But I made a decision about four years ago that if I was, because I'm 52 now, which I know I don't look it.
And it's interesting you say about me eating my own dog food because that's exactly what I do.
And it's a deliberate decision over 10 years to do that because literally the marketing that I recommend to MSPs and that, you know, we've done the podcast every Tuesday since November 2019.
That just shows how, you know, in some weeks, I would rather lose a toe than have to do a podcast, but I still do it because it's a system and I don't want to break the system.
Everything you see on the website, on LinkedIn, on, you know, our lead magnets, our socials, the podcast, all of it is strategic.
And by that, I mean, we've thought about it very carefully, but it's also something that we've iterated.
And the... decision to be the face of the business, I mean, I've always been the face of the business because it was just me, right? 2016, actually, it was me and a colleague called Ben who's still with me now.
But then we started to grow the team and we've got, I mean, we're still a small business.
And But I made a decision about four years ago that if I was, because I'm 52 now, which I know I don't look it.
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