How To Fill HMO Rooms Faster And Achieve 25% Above Market Rent With Aben Interiors

I often see people do really great projects.

They've taken projects back to brick.

I know that they've rewired them, maybe replumbed them.

They've got new finished wall surfaces.

Everything is looking great.

And then because it's not their skill set, because it's not their real strength, but because they haven't budgeted for it, they've tried to tackle the design and then the staging themselves.

And then they've also done the photography themselves.

And It's such a shame to see because for the trained eye, and I think whilst our tenants are not trained and not even necessarily actively aware of what they really want to see, like you said yourself, Adam, it's not necessarily how they might make the bed themselves or dress the room.

But that imagination and that experience gives them that feeling of, well, this is what it could be like.

And clearly it's all to a very high standard.

But if we don't create that, it's such a shame to see because I think the gap between a project finished the way that you just described it, Adam, and a project finished, it could be the exact same property, functionally finished, but just without that element of thought can look so different on paper.

I think it's really sad to see and really disappointing.

And for a lot of people who are not designers and are not stages and are not really sort of in tune with that sort of stuff, it can be really difficult, I think, to just understand how far out you can be from that high standard.

I can think immediately about a number of projects that I've seen that people have done and that they've shown me.

And as much as I want to say that looks incredible, like my first thought is it doesn't look as good as it should do, given what you've spent.

You've just not done that last piece.

I know that you had some really interesting data at hand about this.

And my listeners will know that I'm driven by a lot of data.

So tell us about some of those case studies that you mentioned.

I think we had a chat about a big property in Manchester, another very big one in Derby, and maybe a third project in Derby.

But I think there was the difference between what it was and what it was generating, and then what it became and what it was generating was really, really substantial.

So can you just give us a flavor, Sammy? Just put some numbers to this.

Let's make this a bit more tangible.

Sure.

So, I mean, we do these all over, but I've kind of picked out three.