Creating Impact Through Collaboration with Everett Jenkins

Very good.

Very good.

So in your world of production, film, drama, careers, music and some previous involvement, I think, in FMCG and corporate retail and so on.

You've covered a span of industries and different roles, I'm sure.

The thought that occurs to me to ask you about is whether you're dealing with creative people like the musical acts that you put together or that you do some work with versus production people who are behind the scenes.

If I'm misconstruing this, I'm sure you'll correct me.

Is there much of a difference in establishing trust with creative people versus the more practical people who

Oh, it's very different.

It's very different.

It's very different.

I think in the end, the trust is trust.

However, how it manifests itself when you're speaking or dealing with different people, that trust element gets shown in different ways.

With creative people, I think it is less practical.

It's not about that you have to deliver something a piece of score by five o'clock as you've promised it's not about you have to deliver the contract signed on that day it's not even about payments in some weird occasions it's not that you have to pay by this hour it is about their shared vision that you understand what what inspires them what brings joy and satisfaction and what makes their creative mind happy and content.

So I think that's quite important that you need to share that artistic and creative vision with them so they know that you are on their side and they can trust you.

What was the more sort of on the field production sides.

And then it's quite, I wouldn't say transactional, but it's more like tangible, practical elements that you need to deliver the promise that you have made.

So I guess it's slightly different.

Well, very much different.