Views Don't Matter! Do This Instead to Grow Your Business With YouTube

So the first thing that we want to recognize is why does this happen? Well, number one, people don't work with you because they don't know you exist.

It doesn't matter how good you are if no one knows who you are.

But if they do know you exist and the reason they don't work with you is either they don't see any value in doing so or they don't trust you.

In today's landscape, trust is everything.

And you're not going to build trust by running ads.

You're not going to build trust by posting 30-second clips on TikTok or Instagram.

You're going to build trust by getting people to stay on your content as long as humanly possible.

So let me show you how this all works.

So I have this graph that I'm going to walk you through these five steps.

The first thing we have to recognize is trust.

And down here, we have time on content.

Those are the two most important variables that we have to dial in.

It's about getting time to spend time with you.

If it's in person, even better.

But if it's not online, we have to use longer form content because longer form content actually helps people and it gets them to spend more time with you.

So if I'm going to draw this graph out, this is kind of what it looks like.

Okay.

And there are five specific spots that we are going to look at in this video.

And I'm going to show you some examples from our channel as we go through this.

So the first step, the first step is people need to.

So we'll just say they find you.

Okay.

Now.

How on earth do people find you on YouTube? Especially when you're starting a channel that doesn't have a large following, because to be honest, if you're competing against bigger, more established channels and you start creating content to compete with them or try to be seen in the same space, it's going to be tricky.

So the way that we have to look at this, and this is what we do with our clients instead of our YouTube authority engine, is the first step we do is we extract their perspectives, their genius, what they want to be known for, what they want to be found for.