The Healthpreneur Show with Yuri Elkaim
May 31, 2026 · 30 min · 11 segments
Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=pod-may31 Grow your health business online →…
Yuri ElkaimHost
So I'm going to just share on the surface what I'm noticing about what I'm seeing on this channel.

So a couple of things that I was a little bit confused of when I saw this channel.

So number one is if I scroll through the feed here, I'm looking at mouthwash isn't enough.

Right away, I've got three videos that seem like completely different target markets or demographics.

If I'm on a YouTube channel from a dentist, I would assume that I'm here to learn about better teeth, unless he's speaking specifically to dentists and helping them be better practitioners, et cetera.

The key lesson here is that YouTube and business in general doesn't reward being a generalist.

If you wanna succeed and build trust and lead your field, you have to specialize.

No one is looking for the best restaurant that has Italian food, Mexican, Chinese, et cetera.

They type in best Italian food city, okay? So that's the first lesson here is specialize in order to monetize.

So if we look at these videos, thumbnails, the second thing I want to talk about here are, I'm not going to say they're terrible.

I mean, at least they give a little bit of intel about what the video is going to be about.

I wouldn't say like they're the world's best thumbnails, but the packaging, which is essentially the thumbnail and title are very, very important for people to choose to click and watch your video.


It's suggesting videos to you, but you have to choose to click on them, which is why the packaging of the wrapping paper, the thumbnail and title are incredibly important.

So I'm going to just share on the surface what I'm noticing about what I'm seeing on this channel.

So a couple of things that I was a little bit confused of when I saw this channel.

So number one is if I scroll through the feed here, I'm looking at mouthwash isn't enough.

Right away, I've got three videos that seem like completely different target markets or demographics.

If I'm on a YouTube channel from a dentist, I would assume that I'm here to learn about better teeth, unless he's speaking specifically to dentists and helping them be better practitioners, et cetera.

The key lesson here is that YouTube and business in general doesn't reward being a generalist.

If you wanna succeed and build trust and lead your field, you have to specialize.

No one is looking for the best restaurant that has Italian food, Mexican, Chinese, et cetera.

They type in best Italian food city, okay? So that's the first lesson here is specialize in order to monetize.

So if we look at these videos, thumbnails, the second thing I want to talk about here are, I'm not going to say they're terrible.

I mean, at least they give a little bit of intel about what the video is going to be about.

I wouldn't say like they're the world's best thumbnails, but the packaging, which is essentially the thumbnail and title are very, very important for people to choose to click and watch your video.


It's suggesting videos to you, but you have to choose to click on them, which is why the packaging of the wrapping paper, the thumbnail and title are incredibly important.
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