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The Franchise Scale Up Show with Guy Coffey

The Franchise Scale Up Show with Guy Coffey

Why the Wrong Franchisee Can Put Your Entire Brand at Risk

Sep 23, 2026 · 34 min · 14 segments

One franchisee doesn't just represent one location. They represent your brand. So what happens when you grow the system without getting the people right? In this episode of The Franchise Scale-Up…

One franchisee doesn't just represent one location. They represent your brand. So what happens when you grow the system without getting the people right? In this episode of The Franchise Scale-Up Show, I sit down with Pete Ricciardi to talk about franchise growth, franchisee selection and the decisions that protect the business you're building. We start with a Teenage Mutant Ninja Turtles pizza restaurant opening and an Anytime Fitness club reinvention, then turn to acquisition due diligence, franchise agreement renewals, single-unit versus multi-unit ownership, and the pressure that comes with rapid expansion. We...

One franchisee doesn't just represent one location. They represent your brand. So what happens when you grow the system without getting the people right? In this episode of The Franchise Scale-Up…

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Show signals: SuitabilitySafeBiasNot politicalAudience≈4 followers

Speakers: Pete RicciardiGuestGuy CoffeyHost

Top entities: Peter Cancro×9 Anytime Fitness×6 McDonald's×9 Jack in the Box×6 Teenage Mutant Ninja Turtles×7

Reinvention, Due Diligence, and the Importance of People4:36 – 8:45

G

4:36

Well, I'm still in the final kicking and screaming stages of finishing a reinvention of one of our clubs, our club in Steamboat Springs, Colorado.

G

4:47

And I say that tongue-in-cheek because I've been fortunate that I have a great team in Steamboat.

G

4:54

with John and Jack and the whole group.

G

4:58

And then the construction company that we worked with is called RPS.

G

5:03

And they're doing reinventions for Anytime Fitnesses all over the country.

G

5:08

They're based in LA, actually, probably not far from where you are.

G

5:12

And...

G

5:14

Never dealt with a contractor that communicated so well, said what they were going to do, and then did it, and is organized in every way, shape, or form.

G

5:24

The guy who runs that is Rob Weatherall, and he's got this amazing team.

G

5:29

And, uh, they're so good.

G

5:31

I'm like, I would definitely go out and look for more clubs that need a reinvention to get the discount on the price, you know, because it's the reinvention is not done and then spend money with them to bring the value up right away.

G

5:44

So I'm,

P

Pete RicciardiGuest

5:46

you know, today's a pretty special day.

P

Pete RicciardiGuest

5:48

We got a guy with a concept like this who gets the food concept idea that it really matters how the food tastes.

P

Pete RicciardiGuest

5:55

And we've got a contractor that really delivers on the promise.

P

Pete RicciardiGuest

5:57

What's going on? Yeah.

P

Pete RicciardiGuest

5:59

Wow.

P

Pete RicciardiGuest

6:00

There is hope.

P

Pete RicciardiGuest

6:00

There's hope in the world.

P

Pete RicciardiGuest

6:02

A lot of hope.

P

Pete RicciardiGuest

6:03

Neither of those

G

6:03

things

P

Pete RicciardiGuest

6:04

are very predictable.

P

Pete RicciardiGuest

6:05

Matter of fact, we probably predicted the opposite.

P

Pete RicciardiGuest

6:07

Yeah, exactly.

Peter CancroPersonCEO of Jersey Mike's Subs
99%9 mentions
Anytime FitnessCompanyHealth club
96%6 mentions
McDonald'sRestaurantFast food restaurant chain
93%9 mentions
Jack in the BoxRestaurantFast food restaurant chain
91%6 mentions
Teenage Mutant Ninja TurtlesEntity
88%7 mentions
Ray KrocPersonAmerican businessman
85%3 mentions
Raising Cane's Chicken FingersRestaurantRestaurant company
82%2 mentions
Father's DayEntityCelebration
80%4 mentions
CharlestonCityCity in South Carolina
77%3 mentions
7-ElevenRestaurantConvenience stores chain
74%6 mentions
Burger KingRestaurantFast-food restaurant company
72%4 mentions
ColoradoAdministrative AreaUS state
69%3 mentions
AustraliaCountryCountry in Oceania
66%5 mentions
Los AngelesCityCity in California
64%5 mentions
Del TacoRestaurantFast food restaurant chain
61%4 mentions
Due diligenceEntity
58%1 mention
Steamboat SpringsCityMunicipality in Colorado
55%3 mentions
Jersey Mike's SubsRestaurantRestaurant company
53%3 mentions
Dutch BrosRestaurantRestaurant company
50%1 mention
QuiznosRestaurantFast-food restaurant company
47%2 mentions
South CarolinaAdministrative AreaUS state
45%1 mention
Sonic Drive-InRestaurantRestaurant company
42%2 mentions
Hard Rock CafeRestaurantRestaurant company
38%1 mention
Rainforest CafeRestaurantRestaurant chain
38%1 mention
FacebookSoftware ApplicationSocial networking service
32%1 mention
InstagramSoftware ApplicationSocial networking service
32%1 mention
Santa Monica PierTourist AttractionFishing pier in Santa Monica, California
28%1 mention
FIFA World CupSports OrganizationFootball competition
26%1 mention
Taylor SwiftPersonAmerican singer-songwriter
23%1 mention
Oxford EconomicsCompanyBank
20%1 mention
Fast-food restaurantEntity
18%3 mentions
New JerseyAdministrative AreaUS state
15%1 mention
PilatesEntity
12%1 mention
OhioAdministrative AreaUS state
9%1 mention
DenverCityCity in Colorado
7%1 mention
George Bernard ShawPersonIrish playwright and critic
4%1 mention
Chick-fil-ARestaurantFast food restaurant chain
1%3 mentions

Commercial lawLaw
Franchise operationsBusiness > Franchising
Franchise growth strategyBusiness > Franchising
Franchisee performance managementBusiness > Franchising > Franchise operations
Brand compliance and service consistencyBusiness > Franchising > Franchise operations > Franchisee performance management
Multi-unit ownership and expansionBusiness > Franchising > Franchise growth strategy
Rapid unit developmentBusiness > Franchising > Franchise growth strategy > Multi-unit ownership and expansion
AcquisitionsFinance > Business finance
Acquisition due diligenceFinance > Business finance > Acquisitions
Risk allocation and seller participationFinance > Business finance > Acquisitions > Acquisition due diligence
Franchise lawLaw > Commercial law
Franchise agreement renewalLaw > Commercial law > Franchise law
Franchisee goodwill and post-term rightsLaw > Commercial law > Franchise law > Franchise agreement renewal
Business ownershipPersonal Development > Entrepreneurship
Franchisee selectionPersonal Development > Entrepreneurship > Business ownership
Experience-based decision-makingPersonal Development > Entrepreneurship > Business ownership > Franchisee selection
FranchisingBusiness
EntrepreneurshipPersonal Development
Business financeFinance
Personal Development
Law
Business
Finance

Reinvention, Due Diligence, and the Importance of People4:36 – 8:45

G

4:36

Well, I'm still in the final kicking and screaming stages of finishing a reinvention of one of our clubs, our club in Steamboat Springs, Colorado.

G

4:47

And I say that tongue-in-cheek because I've been fortunate that I have a great team in Steamboat.

G

4:54

with John and Jack and the whole group.

G

4:58

And then the construction company that we worked with is called RPS.

G

5:03

And they're doing reinventions for Anytime Fitnesses all over the country.

G

5:08

They're based in LA, actually, probably not far from where you are.

G

5:12

And...

G

5:14

Never dealt with a contractor that communicated so well, said what they were going to do, and then did it, and is organized in every way, shape, or form.

G

5:24

The guy who runs that is Rob Weatherall, and he's got this amazing team.

G

5:29

And, uh, they're so good.

G

5:31

I'm like, I would definitely go out and look for more clubs that need a reinvention to get the discount on the price, you know, because it's the reinvention is not done and then spend money with them to bring the value up right away.

G

5:44

So I'm,

P

Pete RicciardiGuest

5:46

you know, today's a pretty special day.

P

Pete RicciardiGuest

5:48

We got a guy with a concept like this who gets the food concept idea that it really matters how the food tastes.

P

Pete RicciardiGuest

5:55

And we've got a contractor that really delivers on the promise.

P

Pete RicciardiGuest

5:57

What's going on? Yeah.

P

Pete RicciardiGuest

5:59

Wow.

P

Pete RicciardiGuest

6:00

There is hope.

P

Pete RicciardiGuest

6:00

There's hope in the world.

P

Pete RicciardiGuest

6:02

A lot of hope.

P

Pete RicciardiGuest

6:03

Neither of those

G

6:03

things

P

Pete RicciardiGuest

6:04

are very predictable.

P

Pete RicciardiGuest

6:05

Matter of fact, we probably predicted the opposite.

P

Pete RicciardiGuest

6:07

Yeah, exactly.

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