Jul 1, 2026 · 18 min · 9 segments
In today's FittBite, we look at five activewear brands that changed how customers buy, wear, and understand sportswear. This FittBite covers the lessons behind Champion, Nike, Lululemon, Gymshark…
Shadi AdadaHost
They look at the cadence of their drops, the website, photoshoot, but ultimately they're missing the mark.
The better way to look at and learn from them is not just to copy what they're doing.
It's to understand why brands have changed the industry and how you can learn from that shift and what they did to change the industry and how you can implement it as well.
We look at some of the biggest brands in the industry over the last 50 years, and we will take a look at how they changed sportswear fundamentally, starting from Champion all the way to Onn.
gymshark made activewear a community and on made the technology that makes sportswear so functional visible and immediately in your face and that's what matters it's not just what these brands made it's what they understood about the sportswear industry and where it was heading before everyone else because if you're building an activewear brand today The goal is not simply to copy the surface level actions of brand XYZ.
It's to understand those major shifts and to help predict what the next one is going to be and to be ahead of the game so that you can benefit from it when the time comes.
I'm the co-founder and creative director of Fit Design, the world's first sportswear design agency.
And over the last ten years, we've helped thousands of brands go from an idea to a physical product in under 30 days.
And we've worked with brands doing tens, if not hundreds of millions of dollars a year.
And what I've seen from these brands is that they simply don't just look at what exists in the market and copy paste.
they look for shifts in consumer behavior, and they get ahead of those shifts before they happen.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
They look at the cadence of their drops, the website, photoshoot, but ultimately they're missing the mark.
The better way to look at and learn from them is not just to copy what they're doing.
It's to understand why brands have changed the industry and how you can learn from that shift and what they did to change the industry and how you can implement it as well.
We look at some of the biggest brands in the industry over the last 50 years, and we will take a look at how they changed sportswear fundamentally, starting from Champion all the way to Onn.
gymshark made activewear a community and on made the technology that makes sportswear so functional visible and immediately in your face and that's what matters it's not just what these brands made it's what they understood about the sportswear industry and where it was heading before everyone else because if you're building an activewear brand today The goal is not simply to copy the surface level actions of brand XYZ.
It's to understand those major shifts and to help predict what the next one is going to be and to be ahead of the game so that you can benefit from it when the time comes.
I'm the co-founder and creative director of Fit Design, the world's first sportswear design agency.
And over the last ten years, we've helped thousands of brands go from an idea to a physical product in under 30 days.
And we've worked with brands doing tens, if not hundreds of millions of dollars a year.
And what I've seen from these brands is that they simply don't just look at what exists in the market and copy paste.
they look for shifts in consumer behavior, and they get ahead of those shifts before they happen.
