Just Do It
30
MENTIONS
10
EPISODES
10
PODCASTS
Search complete. 30 mentions across 10 episodes found for "Just Do It".
Sep 12, 2026
Matthew KleinoskiHOST
What's a Walt story? What made him unique?
Vince EngelGUEST
He was the very first Nike Just Do It commercial.
Vince EngelGUEST
He's the guy running over the Golden Gate Bridge.
Vince EngelGUEST
And you see him in all these wide shots and no shirt.
Vince EngelGUEST
He was probably 80 when they shot the commercial of him.
Vince EngelGUEST
And the line in the commercial was, they asked me, how do I keep my teeth from chattering in the morning, in a cold morning? He said, I leave them in my locker.
Vince EngelGUEST
And then the Just Do It would come up.
Vince EngelGUEST
And yeah, it was the very first time they ever used Just Do It.
Rain BennettHOST
That is what informs the ads that we take out into the world.
Rain BennettHOST
That is why classic ads like Nike's Just Do It that we talked about way back in the beginning of the book and way back in the beginning of this series, as well as Patagonia's Don't Buy This Jacket, as well as Apple's 1984, all of these things are completely tied to the brand.
Rain BennettHOST
It feels like them.
Rain BennettHOST
It speaks to their audience and what they identify with
Jeff CantalupoGUEST
And one of the exercises we do with all of our companies that we invest in is actually something we call, what business are you actually in? And I think it's a fun way to kind of provocatively get at different ways or different things to tease apart in terms of what you can own or what you can win.
Jeff CantalupoGUEST
And the best example of a brand we all know that... that just did this phenomenally is Nike, right? Nike's not in the shoe business, they're in the motivation business, which is why Just Do It has been a campaign that they've lived on for years.
Jeff CantalupoGUEST
And that idea, I think, is what's propelled them to be who they are.
Jeff CantalupoGUEST
And so I like to challenge all of our entrepreneurs to think differently, like what business are you actually in? And so that might manifest itself in an occasion, you know, going back to the beverage category, like maybe it's an occasion you want to own, or is it, is a feeling that really you're in the business of, of trying to own.
Jayanta JenkinsGUEST
And has been an enduring point of view for Apple, even though they don't use think different anymore.
Jayanta JenkinsGUEST
I think you could possibly say the same about just do it.
Jayanta JenkinsGUEST
I think it's another sort of really amazing platform and positioning statement that identifies the why of that brand statement.
Jayanta JenkinsGUEST
aka its purpose and also what it's meant to do for consumers you know what you can take away from it as well so i think what i've been able to identify is a real strong brand purpose works within an organization and it works for consumers almost dynamically
Trish ReganHOST
Okay, this is a company that was one of the most powerful companies on earth.
Trish ReganHOST
I mean, we're talking Michael Jordan and Tiger Woods and Serena Williams and Just Do It and Nike didn't just sell sneakers.
Trish ReganHOST
It sold excellence.
Trish ReganHOST
It sold aspiration.
Trish ReganHOST
You can go back to 2018.
Trish ReganHOST
2018, Nike chooses Colin Kaepernick.
Trish ReganHOST
to be the face of its 30th anniversary Just Do It campaign.
Trish ReganHOST
Really? That's the guy you're going to go with? The guy that was out there kneeling during the national anthem to protest racial injustice and police brutality? He wasn't even that good a player, right? He just wanted to take down the NFL, and he took down Nike with it, with these stunts.
Lorraine KesslerHOST
But great advertising.
Lorraine KesslerHOST
Just do it.
Lorraine KesslerHOST
Never leave home without it when it absolutely has to be there overnight.
Lorraine KesslerHOST
Melts in your mouth, not in your hands.
Will BurnsGUEST
Yeah, totally.
Will BurnsGUEST
Like, think about Nike with "Just Do It", going way back.
Aly HathcockHOST
Mm.
Aly HathcockHOST
Yep.
Aly HathcockHOST
Yep.
Will BurnsGUEST
It's sitting around on the couch and not doing it.
Will BurnsGUEST
You know what I mean? And so it, it, it wasn't pandering to the audience, it was actually kinda yelling at the audience saying, you know, "Just do it."
Aly HathcockHOST
Yeah.
Finlay ChristieGUEST
I mean, I was-
Stephen BuchananHOST
Just do it
Finlay ChristieGUEST
... quite jealous.
Finlay ChristieGUEST
They come up-
Stephen BuchananHOST
Did they do, did they do the jogger video?
Finlay ChristieGUEST
Just, just do it was them.
Stephen BuchananHOST
They, they came up with that phrase? Your dad came up with just do it?
Finlay ChristieGUEST
Yeah, yeah, yeah.
Ricki-Lee CoulterHOST
Go hard.
Ricki-Lee CoulterHOST
Just do it
Tim BlackwellHOST
as much as you want to.
Tim BlackwellHOST
That's the medical
9 MINS LATER
Tim BlackwellHOST
Wait.
Tim BlackwellHOST
Go out the balcony.
Tim BlackwellHOST
Just do it.
Tim BlackwellHOST
Write an album now.