TEA 257: Best Meta Ads Campaign Structure For Ecommerce Brands In 2026

What is the best campaign structure on meta for e-commerce businesses? That's what we're going to cover in this episode.

And I actually have my iPad out here so I can draw and you can kind of see some things.

This is actually our e-commerce meta ads playbook that all of our clients get.

We're going to talk through the three different tiers.

because the game plan changes a little bit based on what tier you're in based on your spend level so i'm going to be breaking down with dylan here we're going to talk about the three tiers we're going to talk about the campaign structure for this and we're going to talk about the weekly rhythm which is like the heart of truly managing meta ads and being able to leverage it and grow and not just feel like you're throwing money into a garbage can and lighting it on fire

which many people feel.

So if that's you and you're raising your hand in your brain, you're like, yes, that's me, Josh.

What the heck do I need to do? We're gonna walk through the structures that we're using right now, that we're seeing right now.

And if you're new to this podcast, we're the e-commerce salad.

We've been around for about 13 years now.

We work with a little over 200 e-commerce brands in our coaching programs.

I'm the founder, Josh Coffey, and this is my friend and team member and co-founder of Breezeway, Dylan Counts.

Hey, Dylan.

Hey, that's me.

I'm Dylan.

Dylan's a marketing director here at eCommerce Alley, and he's a coach at eCommerce Alley.

Been here a long time.

What is the best campaign structure on meta for e-commerce businesses? That's what we're going to cover in this episode.

And I actually have my iPad out here so I can draw and you can kind of see some things.

This is actually our e-commerce meta ads playbook that all of our clients get.

We're going to talk through the three different tiers.

because the game plan changes a little bit based on what tier you're in based on your spend level so i'm going to be breaking down with dylan here we're going to talk about the three tiers we're going to talk about the campaign structure for this and we're going to talk about the weekly rhythm which is like the heart of truly managing meta ads and being able to leverage it and grow and not just feel like you're throwing money into a garbage can and lighting it on fire

which many people feel.

So if that's you and you're raising your hand in your brain, you're like, yes, that's me, Josh.

What the heck do I need to do? We're gonna walk through the structures that we're using right now, that we're seeing right now.

And if you're new to this podcast, we're the e-commerce salad.

We've been around for about 13 years now.

We work with a little over 200 e-commerce brands in our coaching programs.

I'm the founder, Josh Coffey, and this is my friend and team member and co-founder of Breezeway, Dylan Counts.

Hey, Dylan.

Hey, that's me.

I'm Dylan.

Dylan's a marketing director here at eCommerce Alley, and he's a coach at eCommerce Alley.

Been here a long time.