Ep. 92 Amazon Listing Storytelling That Converts with Corina Haro

What if your Amazon listing isn't converting because you're telling the wrong story? In this episode of The eCom Growth Show, Danan Coleman sits down with Corina Haro, Co-Founder of Salto Innovation and Creator of StorySell™, to explore how Amazon brands can turn customer insights, storytelling, and strategic content into a more effective sales journey. With experience supporting over 500 brands, Corina explains why simply listing product features isn't enough to win customers. She shares how understanding buyer personas, addressing objections, and creating intentional content can help brands differentiate their products in a competitive marketplace. They also discuss why your Amazon hero image needs continuous refinement, how to structure listing images to guide shoppers toward a purchase, and how buyer surveys, preference tests, and Amazon Experiments can help validate creative decisions. Whether you're an Amazon seller, ecommerce brand owner, or marketer looking to improve product listing conversion rates, this episode offers practical insights into creating content that gives customers a reason to choose your brand. 🔗 CONNECT WITH CORINA HARO LinkedIn: https://www.linkedin.com/in/corinaharo Instagram: https://www.instagram.com/corinaharo YouTube: https://www.youtube.com/@saltoinnovation Salto Innovation: https://saltoinnovation.com StorySell System: https://storysellsystem.ai ⌛ TIMESTAMPS 00:00 Introduction to Corina Haro and StorySell 00:46 Why storytelling matters for Amazon brands 03:31 What brands get wrong about Amazon listing content 06:14 Danan's real-world example of targeting the wrong customer 07:54 Understanding buyers before designing product images 08:44 Creating an Amazon listing that guides the customer journey 10:16 Why Amazon hero images need continuous optimization 11:08 Standing out when competing products look the same 12:04 Using buyer surveys, preference tests, and Amazon Experiments 12:59 Where to connect with Corina and learn about StorySell 14:02 Final thoughts and closing remarks #TheeComGrowthShow #AmazonListingOptimization #StorySell 🔗 KEEP IN TOUCH: THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show 🎧 https://www.youtube.com/@eComGrowthShow 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews