Ep. 86 What's Really Holding Your Ecommerce Brand Back?

Next question is, everyone is talking about AI replacing jobs or for creating content.

From your perspective, where is AI actually creating the biggest competitive advantage for e-commerce brands? I have my own opinions on this, so I'm curious what you say.

Yeah, like, I mean, I think this is more of a philosophical topic, and I guess...

Again, the answer will change every three to six months.

Right now, what I'm seeing, first of all, for myself, I'm a big user of AI and being a computer engineer, I do simultaneously coding and also managing even the company all with AI.

Even I probably 75 to 80% of emails I write are right now emails.

AI written.

I mean, I tell AI what to write, but I don't send emails.

And a lot of things that I do are kind of organized by AI and all that stuff.

So what I feel compared to 12 months ago, I think I am 3X more powerful.

So I would say that.

It's a 3X more power.

Now, because I am 3X more powerful and people like me in our company, they are also 2 to 3X better than themselves last year, same time.

Because they're using it as well.

well i mean the best guys they use ai a lot more i mean like than even myself now you can also see the difference like there are some guys they don't use it and they are the same dead like a year back they're the great guys they do a lot of good stuff but there are some others they use ai they become two times more effective more efficient so as a result of that i see unfortunately You're not like replacing jobs, but do you really need to have 10 creative designers? Probably you can.

You just need like maybe a couple of them, especially if they are also using AI.

Same thing goes for content.

It's not like replacing 100%, but maybe 60, 70% are replaced by the ones which are now using AI in the best way.

Yeah, I think that creators or creatives, they have to get good at AI.

Because they have the backbone knowledge and experience with creating, they'll always make better images.

Well, can't say always.

Today, they'll be able to produce much better images than those who have no experience.

If I just tell ChatGPT or Nanobanana2 or 3 or whatever we're on today, Hey, go get, go create a logo for me for this brand.

It's just going to come up with something, but a creative is going to ask you a cool, what's, what's your brand purpose? What do you do? Right.

And then they're going to go, they're going to base off their own experience.