So welcome to

the show.

Hi.

thank you for having me daniel and first of all let's start with the question am i successful so is it a real success or what is the definition of success because i'm asking these questions all the time to myself like is it like do i need to get more money is it more people i need to have in my organization is it more customers is it evaluation i mean what is it really the definition of success But one of the things I think that as an entrepreneur, what I really like is, and I guess that you had the same type of a nature at the end of the day, we do not report to some unnecessary manager, do we? I mean, I worked in the corporate life for 25 years and I always had some really strong guys that I learned from.

But also I worked with the guys that I shouldn't be spending too much time with.

But, you know, not reporting to anyone, having your own destiny in your hands, having your own time.

That's all good, right? Like as an entrepreneur.

From your perspective, where is AI actually creating the biggest competitive advantage for e-commerce brands? I have my own opinions on this, so I'm curious what you say.