The Duct Tape Marketing Podcast
Aug 26, 2026 · 24 min · 9 segments
AI is reshaping online courses and coaching by changing how clients learn, implement ideas, and achieve results. Blue Melnick explains why traditional course models are struggling, how AI can help…
Blue MelnickGuest
John JantschHost
So we all lived, well, if you were around four or five years ago, [laughs] ago, we all lived through kind of a, a giant shift in how events work.
[laughs] What's telling you that AI is actually maybe even a bigger shift and not just another way that we can be more efficient?
You know, it's interesting you mention COVID, essentially, and the shift we all had to make from in-person events to virtual events, and some of us had to make that shift really quickly.
I think the biggest difference between what happened then and what's happening with AI is nobody told us at that point that the shift was coming, right? Nobody was like, "Hey, in six months-
... you're not gonna be able to do in-person events anymore, so start preparing." I think-
I th- and I think, you know, that's the good news because this, the shift with AI, I, I mean, I started hearing about this inside of masterminds that we're a part of, inside of conversations with our clients a couple of years ago.
Right? It almost was, like it was with the advent of essentially ChatGPT 3.5 was really where things started to get interesting, and people started to notice.
And, you know, people started to talk about prompt cookbooks and how you could generate a year's worth of content in-
People soon realized that AI slop is a little bit too much of a real thing, but over the course of the last couple years, it's gotten progressively better.
And I think for those of us who are running coaching programs, who are running live events, who are helping people with the information that we have in our heads, right? The, the knowledge that we have so that they, our clients, can take that knowledge and implement it in their business-
AI is becoming a real tool that we can use to help get our clients faster results more effectively.
So we all lived, well, if you were around four or five years ago, [laughs] ago, we all lived through kind of a, a giant shift in how events work.
[laughs] What's telling you that AI is actually maybe even a bigger shift and not just another way that we can be more efficient?
You know, it's interesting you mention COVID, essentially, and the shift we all had to make from in-person events to virtual events, and some of us had to make that shift really quickly.
I think the biggest difference between what happened then and what's happening with AI is nobody told us at that point that the shift was coming, right? Nobody was like, "Hey, in six months-
... you're not gonna be able to do in-person events anymore, so start preparing." I think-
I th- and I think, you know, that's the good news because this, the shift with AI, I, I mean, I started hearing about this inside of masterminds that we're a part of, inside of conversations with our clients a couple of years ago.
Right? It almost was, like it was with the advent of essentially ChatGPT 3.5 was really where things started to get interesting, and people started to notice.
And, you know, people started to talk about prompt cookbooks and how you could generate a year's worth of content in-
People soon realized that AI slop is a little bit too much of a real thing, but over the course of the last couple years, it's gotten progressively better.
And I think for those of us who are running coaching programs, who are running live events, who are helping people with the information that we have in our heads, right? The, the knowledge that we have so that they, our clients, can take that knowledge and implement it in their business-
AI is becoming a real tool that we can use to help get our clients faster results more effectively.
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