The DMV (Washington, DC | Maryland | Virginia) Business Show
Sep 15, 2026 · 1 hr 3 min · 14 segments
In this episode of The DMV Business Show, host Otto Sevilla…
Yeah, I mean, for me, actually, I would say it was a more positive effect.
So I knew a lot of other folks who were in my position that were losing work.
So what happened to me during the pandemic was I wasn't doing a lot of marketing work, but I was doing a lot of public relations and crisis communication.
So I had several clients who were in the healthcare industry, specifically like senior living facilities, like across the country who were hit really hard by COVID-19.
And so there were many of them that were receiving bad press because, you know, like every day they would have a headline that was like the death toll at this facility is X, right? So,
It was a really interesting time because I ended up doing work for an insurance agency that insured skilled nursing facilities and senior living communities.
And they brought me on specifically to help their communities that were struggling with bad press.
Like I did not, this was not a referral that came to me through anyone I knew.
And so for me during the pandemic, it was mostly about reputation management, crisis communications, all of that.
So I felt fortunate that, you know, I wasn't, even though I wasn't doing a lot of marketing or branding at that time, that I was able to do these, offer these other services, things that I kind of, you know, did all the time anyway, but that became kind of my bread and butter during COVID.
You know, you when you get pulled into a crisis situation, I kind of liken it to either being an attorney or a priest.
But like, I'm about to put my neck out there for you, you know, so kind of like, please don't lie to me and please make sure that you're being honest with me.
Yeah, I mean, for me, actually, I would say it was a more positive effect.
So I knew a lot of other folks who were in my position that were losing work.
So what happened to me during the pandemic was I wasn't doing a lot of marketing work, but I was doing a lot of public relations and crisis communication.
So I had several clients who were in the healthcare industry, specifically like senior living facilities, like across the country who were hit really hard by COVID-19.
And so there were many of them that were receiving bad press because, you know, like every day they would have a headline that was like the death toll at this facility is X, right? So,
It was a really interesting time because I ended up doing work for an insurance agency that insured skilled nursing facilities and senior living communities.
And they brought me on specifically to help their communities that were struggling with bad press.
Like I did not, this was not a referral that came to me through anyone I knew.
And so for me during the pandemic, it was mostly about reputation management, crisis communications, all of that.
So I felt fortunate that, you know, I wasn't, even though I wasn't doing a lot of marketing or branding at that time, that I was able to do these, offer these other services, things that I kind of, you know, did all the time anyway, but that became kind of my bread and butter during COVID.
You know, you when you get pulled into a crisis situation, I kind of liken it to either being an attorney or a priest.
But like, I'm about to put my neck out there for you, you know, so kind of like, please don't lie to me and please make sure that you're being honest with me.
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