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The Digiday Podcast

The Digiday Podcast

The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

Jul 14, 2026 · 37 min · 12 segments

For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the…

For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the anatomy of a sports marketing deal and why emerging media is Ally's next bet.

For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the…

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Show signals: SuitabilitySafeBiasNot politicalAudience≈177k followers

Speakers: Andrea BrimmerGuestKimeko McCoyHostTim PetersonHost

Top entities: Andrea Brimmer×15 San Diego×2 Ally Bank×5 Ally Financial×33 Tim Peterson×4

Welcome to the Digiday Podcast0:00 – 0:25

Kimeko McCoyHost

0:00

[gentle music] Hello, hello, and welcome to another episode of the Digiday Podcast, a show for anyone scouting out the next frontier of the sports marketing landscape.

Kimeko McCoyHost

0:19

I'm Kamika McCoy, senior marketing reporter here at Digiday.

Tim PetersonHost

0:22

And I'm Tim Peterson, executive editor of video and audio at Digiday Media.

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Andrea BrimmerPersonChief marketing officer of Ally Financial
99%15 mentions
San DiegoCityCity in California
96%2 mentions
Ally BankCompanyBank
94%5 mentions
Ally FinancialCompanyFinancial services company
91%33 mentions
Tim PetersonPerson
89%4 mentions
WNBASports OrganizationLeague
87%7 mentions
FIFA World CupSports OrganizationFootball competition
84%7 mentions
Professional Women's Hockey LeagueSports OrganizationLeague
82%5 mentions
NBASports OrganizationLeague
79%5 mentions
National Women's Soccer LeagueSports OrganizationSoccer league
77%7 mentions
WNBA All-Star GameEntity
74%1 mention
England national football teamSports TeamFootball team
72%1 mention
DigidayWebsite
70%2 mentions
MexicoCountryCountry in North America
67%4 mentions
NASCARSports OrganizationCompany
65%4 mentions
CannesCityCity in France
62%2 mentions
Scripps SportsOrganization
60%2 mentions
MillennialsEntity
57%1 mention
AppleCompanyTechnology company
55%1 mention
DetroitCityCity in Michigan
52%3 mentions
Generation ZEntity
50%2 mentions
MiamiCityCity in Florida
48%1 mention
Alex BowmanPersonAmerican motorsports racing driver
45%2 mentions
Julie FoudyPersonAmerican former soccer player
43%2 mentions
Super BowlEntityChampionship
40%2 mentions
Happy GilmoreMovie1996 film
38%1 mention
U.S. Women’s Open presented by AllySports OrganizationSports club
35%3 mentions
Abby WambachPersonAmerican former soccer player
33%2 mentions
NFLSports OrganizationLeague
30%2 mentions
chief marketing officerEntityBoard member title
28%1 mention
Tobin HeathPersonAmerican former soccer player and entrepreneur
26%1 mention
Christen PressPersonAmerican former soccer player and entrepreneur
23%1 mention
Hilary KnightPersonAmerican ice hockey player
21%1 mention
American Black Film FestivalEntityFilm festival
18%1 mention
A'ja WilsonPersonLas Vegas Aces center
15%1 mention
Caitlin ClarkPersonIndiana Fever guard
15%1 mention
MLSSports OrganizationSoccer league
11%1 mention
United States Golf AssociationSports OrganizationSports association
9%2 mentions
Apple PodcastsSoftware Application
6%1 mention
Kimeko MccoyPerson
4%1 mention
Hendrick MotorsportsSports Team
1%1 mention

Society
Sports MarketingBusiness > Marketing
Sports MediaMedia
MarketingBusiness
MarketingFinance
AdvertisingFinance > Marketing
Gender EqualitySociety
MarketingSports > Women's Sports
SponsorshipSports > Women's Sports > Marketing
Women's SportsSociety > Gender Equality
Sponsorship StrategiesBusiness > Marketing > Sports Marketing
AdvertisingMedia > Sports Media
Sports
Business
Finance
Media
Women's SportsSports
Ally BankSports > Women's Sports > Marketing > Sponsorship
Women's SportsBusiness > Marketing > Sports Marketing > Sponsorship Strategies
Sports SponsorshipFinance > Marketing > Advertising
Women's SportsFinance > Marketing > Advertising > Sports Sponsorship
Women's SportsMedia > Sports Media > Advertising
Sponsorship ImpactMedia > Sports Media > Advertising > Women's Sports
Marketing StrategiesSociety > Gender Equality > Women's Sports
Business GrowthSociety > Gender Equality > Women's Sports > Marketing Strategies

Welcome to the Digiday Podcast0:00 – 0:25

Kimeko McCoyHost

0:00

[gentle music] Hello, hello, and welcome to another episode of the Digiday Podcast, a show for anyone scouting out the next frontier of the sports marketing landscape.

Kimeko McCoyHost

0:19

I'm Kamika McCoy, senior marketing reporter here at Digiday.

Tim PetersonHost

0:22

And I'm Tim Peterson, executive editor of video and audio at Digiday Media.