Digiday
69
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37
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18
PODCASTS
Search complete. 69 mentions across 37 episodes found for "Digiday".
Sep 16, 2026
Gavin GaddisHOST
the plumbing behind creator marketing as more than $44 billion flows into the tactic in the United States alone.
Gavin GaddisHOST
Digiday also covered creator fronts, focusing on what's holding back CFO buy-in on creator marketing.
Gavin GaddisHOST
Triton Digital rolled out demos plus demographic targeting in its Triton ad platform, live now in the United States, Australia, and the Netherlands.
Gavin GaddisHOST
Lower Street has promoted Elizabeth Amos as its first chief content officer.
Kimeko McCoyHOST
Hello, hello, and welcome to another episode of the Digiday podcast, a show for anyone whose car is making them sit through a Spider-Man ad.
Kimeko McCoyHOST
I'm Kameka McCoy, senior marketing reporter here at Digiday.
Tim PetersonHOST
And I'm Tim Peterson, executive editor of video and audio at Digiday Media.
Tim PetersonHOST
Kameka, was Spider-Man in your car?
Kimeko McCoyHOST
Spider-Man was not in my car, thankfully.
Kimeko McCoyHOST
And I feel like what's happening is you've got companies that are going after subscriptions, so they're taking your money there, and then also double dipping into advertisers to really turn to shareholders and say, look at this growth.
Tim PetersonHOST
Yeah, yeah.
Tim PetersonHOST
Because, I mean, so, Sergo Alioni, our senior media reporter at Digiday, reported recently on how, like, Time Magazine, which has started creating versions of its article pages to be served to AI agents.
Ross BenesGUEST
So I've been an e-marketer now for over eight years.
Ross BenesGUEST
And before that, I was at Digiday covering advertising and ad tech.
Ross BenesGUEST
And I had freelanced for AdExchanger and Adweek, and I'd freelanced for a ton of people like Esquire, Wall Street Journal, The Nation, Entertainment Weekly, while also publishing four nonfiction books about sex, Nebraska politics and 90s pop culture.
Ross BenesGUEST
My favorite things.
speaker_0HOST
Welcome in.
speaker_0HOST
Today is Friday, September 11th, and we begin with Omnicom's first on-record verdict on losing PepsiCo, reported by Digiday.
speaker_0HOST
Omnicom Chief Financial Officer Phil Angelastro told the Goldman Sachs Communicopia Conference that the PepsiCo loss is certainly a disappointment and you cannot sugarcoat it, Digiday reports, following our earlier coverage of the Publicis Award.
speaker_0HOST
Per that account, sources with knowledge of the matter say his team did not see the move coming.
speaker_0HOST
Angelastro said Omnicom is deconstructing what it should have done differently and does not expect a significant impact on its 2027 expectations.
speaker_0HOST
The group enters the transition, citing recent wins at Subway, American Express, and BBVA, and all three creative networks in the Cannes Lions' top 10 this year.
speaker_0HOST
For talent and clients watching for direction, the brief pairs a BBDO veteran with an Omni-first mandate.
speaker_0HOST
On the ad tech side, following our earlier coverage of ChatGPT ads opening to agencies and self-serve, Amazon Ads has put ChatGPT inventory inside its DSP, Digiday and Adweek report.
Tim PetersonHOST
Hello and welcome to the Digiday Podcast, a show for anyone wondering if the Amazon FTC case is a sign of the times or a relic of a bygone era.
Tim PetersonHOST
I am Tim Peterson, Executive Editor of Video and Audio at Digiday Media, and today I've got on the show our Executive Editor of News, Seb Joseph.
Tim PetersonHOST
Seb, thanks for being here.
Seb JosephGUEST
Thanks for having me, man.
28 MINS LATER
Tim PetersonHOST
Likewise, man.
Tim PetersonHOST
Thank you.
Tim PetersonHOST
Thanks for listening to this episode of the Digiday Podcast.
Tim PetersonHOST
If you enjoyed it, please leave us a rating and a review on Apple Podcasts, Spotify, or wherever you're listening.
speaker_0HOST
Practitioner reaction leans skeptical, with several who have run live spend describing click-through rates near a fifth of what they see on search and cost per lead two to three times higher.
speaker_0HOST
Also today, Digiday argues that usage rights are the biggest hurdle in creator pricing and the source of confusion and frustration on every side of the negotiation table.
speaker_0HOST
Read practically, that puts license scope and duration, rather than the headline per post rate, at the center of how influencer work gets budgeted.
speaker_0HOST
Industry reaction leans toward reframing the problem as a pricing structure failure rather than creator greed.
speaker_0HOST
Trade reaction focuses less on the appointment than on the pick, with some reading a chief from the enterprise and marketing data side rather than the creative tools franchise as a signal about where growth is expected.
speaker_0HOST
Now to the creator economy, where Digiday's Future of TV briefing argues the branded content side may be on the edge of a correction.
speaker_0HOST
The argument is that influencer marketing is starting to behave like programmatic.
speaker_0HOST
Companies including Dentsu, L'Oreal, and LTK are automating dealings between brands and creators, which expands supply, and unless advertiser demand keeps pace, prices fall.
Kevin KingHOST
Amazon put out its response to the FTC's lawsuit about sponsored ads.
Kevin KingHOST
ChatGPT's shopping results are now coming from product feeds only, and the creator industry is admitting that its fee pricing has gotten out of control.
Kevin KingHOST
Links to all of those are in the show notes.
Kevin KingHOST
And for today's parting shot, here's one from Dale Carnegie.
Helen JohnsonGUEST
So I do like to balance it out.
Helen JohnsonGUEST
Digiday is also quite American, but also a media leader within the UK.
Helen JohnsonGUEST
Those are the three that I kind of go in between.
Helen JohnsonGUEST
But then I also have very personal podcasts about parenting hell, which keep me sane as well.
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