S2-E64: The Pond Digger for Waterfall Commissioner: A Waterfall in Every Backyard! - Guerrilla Marketing, Politics, and the Power of Water

But believe it or not, there's actually a pretty interesting story, a marketing story behind the ridiculous political signs I've posted around town and I put up on social media.

And the story goes way back to 2008.

OK, so let's go back to 18 years ago.

And.

It was Barack Obama, I think, versus John McCain.

And it was a presidential election year.

Political signs are all over the place.

You know, you get on the freeway and there's just signs everywhere, right? Intersections.

And, you know, this is interesting because this is like when advertising just becomes part of the landscape.

And this is the one time – I don't want to say of the year.

It's like the one time where, you know, the political science can just be blasted all over the place.

Not like, you know, you can't just put your taco stand or your pond business or your sign business out, you know, on the intersections.

You can't just blast them all over the place any time.

Code enforcement would come in there and pull them down, and you could potentially get a ticket and things of that nature.

Because if that was allowable, then there would just be freaking signs everywhere, right? But this is a time where it's allowable.

And literally, the advertising for that candidate is part of the landscape.

So this is what I want to introduce you to my dear friend, Joe the Fish Guy, Joe Butler.

known him for going on 38 years now.

And between 2003 and 2008, you know, we were, we were selling lots and lots of ponds.

I mean, we, we had pond tours, moonlight pond tours.

We just were all over the place.

It was like crazy.

And lots of advertising in that regard of like, like I said, the pond tours, the moonlight pond tour, the build upon days and on and on and on.

We had waterfalls at nurseries all over the place.

And yeah, you know joe has this amazing way of just coming up with these cool ideas and he said hey why don't you put a sign out there and whether it was like whether he literally said put a sign out there pond digger for president or like what would it be like if there was a pond digger sign out there in the middle of all those political signs right not not uh as a politician not as another candidate but as the pond digger like we'll build you beautiful waterfalls something completely unexpected, something to pattern interrupt people, what they're talking about.

But believe it or not, there's actually a pretty interesting story, a marketing story behind the ridiculous political signs I've posted around town and I put up on social media.

And the story goes way back to 2008.

OK, so let's go back to 18 years ago.

And.

It was Barack Obama, I think, versus John McCain.

And it was a presidential election year.

Political signs are all over the place.

You know, you get on the freeway and there's just signs everywhere, right? Intersections.

And, you know, this is interesting because this is like when advertising just becomes part of the landscape.

And this is the one time – I don't want to say of the year.

It's like the one time where, you know, the political science can just be blasted all over the place.

Not like, you know, you can't just put your taco stand or your pond business or your sign business out, you know, on the intersections.

You can't just blast them all over the place any time.

Code enforcement would come in there and pull them down, and you could potentially get a ticket and things of that nature.

Because if that was allowable, then there would just be freaking signs everywhere, right? But this is a time where it's allowable.

And literally, the advertising for that candidate is part of the landscape.

So this is what I want to introduce you to my dear friend, Joe the Fish Guy, Joe Butler.

known him for going on 38 years now.

And between 2003 and 2008, you know, we were, we were selling lots and lots of ponds.

I mean, we, we had pond tours, moonlight pond tours.

We just were all over the place.

It was like crazy.

And lots of advertising in that regard of like, like I said, the pond tours, the moonlight pond tour, the build upon days and on and on and on.

We had waterfalls at nurseries all over the place.

And yeah, you know joe has this amazing way of just coming up with these cool ideas and he said hey why don't you put a sign out there and whether it was like whether he literally said put a sign out there pond digger for president or like what would it be like if there was a pond digger sign out there in the middle of all those political signs right not not uh as a politician not as another candidate but as the pond digger like we'll build you beautiful waterfalls something completely unexpected, something to pattern interrupt people, what they're talking about.