1,200 Used Bikes a Year, No Dealer Fees, and a Second Store in 120 Days: Inside Lucky U Cycles with Jeremy Coon

Jeremy Coon sells around 1,200 pre-owned motorcycles a year out of a single store in Wildwood, Florida. No new franchises. No floor plan. No dealer fees. Just a used-bike machine he built from the ground up starting at 23 years old. In 2026 he took over a second location in Fort Myers and tripled the store's sales in his first 120 days. He went from 19 units a month to 70. This is one of the most honest, tactical conversations we have had on the show. Jeremy does not hold back. He walks through how he sources at volume, how he prices to turn, why he refuses to charge dealer fees, and what actually changes when you go from one store to two. If you sell used, want to sell more used, or are thinking about opening a second store, this one is a roadmap. **What we cover:** - Why pre-owned is a full-time job with no truck dropping off new bikes every week - How Jeremy sources 1,200-plus bikes a year and why trades and street buys beat the auction - The stat that says it all: 1,200 bikes sold last year, only 5 bought from the auction, about 30 sent to it - Why chasing the auction is where a lot of dealers go wrong on fees, freight, and bikes they never even ride - Buying right: why he makes his money the day he buys the unit - The 20,000-mile rule his full-time buyer is not allowed to break - How the market shifts under you: nobody wants the bike today that everybody wanted three years ago - Pricing to the real market and why NADA is always chasing behind the actual selling price - Why a bike sitting 30 days is devaluing every single day and wasting your ad spend - The no dealer fees philosophy and why it is a marketing weapon when everyone around you piles on fees - The buy here pay here lever most dealers do not have, and the $1.5 million on the books bringing $30,000 a month in interest - We Sell Fun: how a real riding culture turns into a sales and marketing engine - Why customers drive two hours and pay full price to buy from a store that feels like family - The blueprint approach to building a team that stays 16 to 19 years - The honest story of acquiring a 25-year-old dealership and taking it from 19 to 70 bikes a month - Going from pure pre-owned to running Piaggio new-unit franchises with Vespa, Aprilia, and Moto Guzzi - Why watching your expenses and floor plan is the number one thing that keeps a used operation profitable - His honest advice for any dealer thinking about opening a second store Watch on YouTube: ⁠https://youtube.com/@dealershipfixit⁠ Connect with Jeremy Coon: ⁠https://www.linkedin.com/in/jeremy-coon-b5107a289/⁠ Lucky U Cycles: ⁠https://luckyucycles.com⁠ Connect with Jacob: ⁠https://www.linkedin.com/in/jacob-b-berry/⁠ Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠ MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠