#432 Why YOU should Join the Crown Refs Community in 2026 | w/Chris Griffin | Austin Basketball Officials Association

Just put through the chat what your biggest, like, platform or way to consume content, whether you listen to podcasts, whether you like short videos, email, you know, articles.

Just give me a sense of how you guys consume information because I like to be able to distribute, you know, in all those lines and all those channels.

Because, you know, I wanted to reach officials everywhere and I knew you couldn't do it in just one channel.

So we have a plethora of content.

You know, the social media content comes out every day.

So what I do is I go to, you know, we have a camp or a clinic or I go as a clinician to a camp and we record everything.

We record everything from post-game feedback to our on-court training to I mic up officials to our presentations.

Like we just want to be able to share everything that we're doing, you know, in person out on the internet.

So you'll find a lot of diversity in the content, different settings and everything.

But I realize these camps are the best place for content.

So that's what I've kind of built.

That's how I put myself in a position to put out so much content in that camp type scene because that's where the education is and that's what we're all here looking for.

So you can find the videos on any platform, whether you're on Facebook, LinkedIn, YouTube, but we're putting out short clips every single day.

Pretty much, you know, throughout the year.

Like I said, there's really no gaps.

I have a ton of content saved on my phone and my computer.

I need to probably hire, you know, some editors to get it all out, especially what we did this weekend, two weekends ago at camp.

My main content library is on a website called Patreon.com. Patreon is really the start of where my community is.

So you go to patreon.com and that's like our Netflix.

When I was building this library in 2021, I wanted to make like a Hulu for officials because I know like refs eat this stuff up.

You know, the ones that really love it, like they eat this content up.

So I wanted to create a place where you can binge watch and just get unlimited stuff online.

So if you go to Patreon, you'll notice it's kind of got that Netflix layout where you scroll down, you see a different series, you scroll over, you get different episodes.

So I think of myself as a production company as well as a mentor and a referee.

And Patreon is the best representation of that.