May 13, 2026 · 28 min · 18 segments
After a pretty emotional main episode, we ease things up a bit with Natty Harris in this week's Spark. And yes, there's still depth, but there's also…
Katy CowanHostLike, the simplification of logos, like, when, in a rebrand kind of environment where every bit of personality is being stripped back because we're trying to make everything, you know, easy to read on laptops and wherever.
And I just think, come on, like, let's have a bit more fun, and let's be a bit more adventurous and just have, you know, different stages or tiers of that logo and make it work in all areas, but don't feel like it has to always...

There'll be like a burst of creativity, and everybody will try then to look completely different, and then it'll-
Like, the simplification of logos, like, when, in a rebrand kind of environment where every bit of personality is being stripped back because we're trying to make everything, you know, easy to read on laptops and wherever.
And I just think, come on, like, let's have a bit more fun, and let's be a bit more adventurous and just have, you know, different stages or tiers of that logo and make it work in all areas, but don't feel like it has to always...

There'll be like a burst of creativity, and everybody will try then to look completely different, and then it'll-
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