Creative Boom

And then they had this awful ad campaign which is now being used as, uh, a cautionary tale by a lot of advertising companies.

They're just like, "Yeah, don't, don't pull, don't pull a Jaguar." This has come from Creative Boom.

"What Jaguar's controversial rebrand can teach us." We've got, uh, let's see, this is, uh, another site says, "How CEOs can avoid doing a Jaguar."

Yeah, uh, yeah-

But the question is, how do we keep it from replacing the joy of creating? This is one of the reasons we brought up placing intentional friction points within our processes in the last research episode, Swimming With and Against the Tides.

In 2026, Creative Boom surveyed over 800 creative professionals worldwide and found that 69% of respondents had experienced burnout within the last year.

Among the varying levels of respondents, those that I identified as mid-career reported 77% experiencing

burnout.

... yeah, it's hard to think of a specific name.

Um, one creative woman I feel I'm super inspired of since years is Katie Cohen from Creative Boom.

Mm, yeah.

Um, I feel like she's doing the best work ever.