Apr 22, 2026 · 24 min · 12 segments
essie McGuire returns for The Spark, where things get a little looser and a lot more revealing. She shares what she's tired of seeing in the creative world right now, including the obsession with…
Jessie McGuireGuest
Katy CowanHost
And, uh, I've only just discovered something today, Jessi, and you probably know it 'cause you're, um, you're on the pulse.

I did a sort of reel on, on our social media today, and I was like if I had a, you know, daughter she'd be able to tell me about all these kind of, you know, new cultural things that I just completely miss.

Dressing in a sort of way that doesn't make me look, "Oh, God, what kind of road am I going down?" See what I mean? We all have to fight it.

So yeah, I just learned about cringe culture today, and I think it's tragic that young people are not, you know, are, they're shrinking their voices because they're afraid of coming across as too earnest or like they're trying too hard.

I mean, how are they gonna sort of elevate their creative careers if they're not comfortable talking about themselves or going to networking events or, like, sharing their work, you know?

Actually, I w- Um, so my husband's an educator, uh, teaches in a high school, does, uh, International Baccalaureate Film.

Um, and we talk a lot about how to build creative confidence and whether you're 8, 13, 25, 43, um-

Uh, um, I really believe that people have to step away from technology and computers.

Because even my, my 13-year-old, he's, he, he loves, um, just making things and doing things, and he said when he sits and he crochets or he's drawing or he's, like, um, playing, like, a board game, he's like, he literally is like, "I feel so much better than when I'm watching YouTube."

And, uh, I've only just discovered something today, Jessi, and you probably know it 'cause you're, um, you're on the pulse.

I did a sort of reel on, on our social media today, and I was like if I had a, you know, daughter she'd be able to tell me about all these kind of, you know, new cultural things that I just completely miss.

Dressing in a sort of way that doesn't make me look, "Oh, God, what kind of road am I going down?" See what I mean? We all have to fight it.

So yeah, I just learned about cringe culture today, and I think it's tragic that young people are not, you know, are, they're shrinking their voices because they're afraid of coming across as too earnest or like they're trying too hard.

I mean, how are they gonna sort of elevate their creative careers if they're not comfortable talking about themselves or going to networking events or, like, sharing their work, you know?

Actually, I w- Um, so my husband's an educator, uh, teaches in a high school, does, uh, International Baccalaureate Film.

Um, and we talk a lot about how to build creative confidence and whether you're 8, 13, 25, 43, um-

Uh, um, I really believe that people have to step away from technology and computers.

Because even my, my 13-year-old, he's, he, he loves, um, just making things and doing things, and he said when he sits and he crochets or he's drawing or he's, like, um, playing, like, a board game, he's like, he literally is like, "I feel so much better than when I'm watching YouTube."
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