How pre-selling strategies can turn leads into clients with Brenna McGowan

Hi,

Lynn.

How are you?

I'm good.

Busy, but good.

Yes.

Yes.

Well, I know that a lot of your work comes from referrals and word of mouth.

So does that mean you don't do a lot of selling and marketing yourself online?

Not really.

I don't do a lot.

I think I share my work regularly, which just helps keep me top of mind, I think.

But I'm really interested in our guest today because she's big on a certain type of selling and it really can help freelancers, Walmart leads and potential clients.

I actually think the way she works is similar to what I do, only it's a bit more structured and a bit clearer.

Yeah, so it's really interesting.

Yes, yes.

We're talking to Brenna McGowan today.

She's a launch strategist and anticipation marketing creator.

And that gets my nerd alert firing because I really want to know what that is.

She's going to talk to us about specific pre-selling strategies that freelancers can use in their content that they're already creating to warm up all the lurkers and leads out there that might be a bit more slow to jump.

Yeah, I think there's a lot of freelancers who feel like they have to hustle all the time.

And I think this is really valuable for those people that, you know, are worried about the hustle.

Yeah, I'm definitely hoping I learn stuff today for my own marketing.

So let's get started.

Welcome Brenna to the Content Byte.