Jun 24, 2026 · 1 hr 2 min · 9 segments
We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto…
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Pablo RochatGuestI feel like it's interesting being here at Cannes, being hyper aware of advertising.
just because we're here in the south of France and everyone's talking about it.
But probably the thing that was the loudest that I saw yesterday on social was Meta launching the new glasses with Kylie Jenner.
I think there are few true billboards left in this world, and Kylie Jenner is one of those billboards.
I think her posting an Instagram carousel that's pretty lo-fi is the right creative approach.
We've had both Zuckerberg on the show talk about wearables, Evan Spiegel on the show to talk about wearables.
And over the past week, the conversation around social has been around Snapchat launching their new spectacles, which are really big, right? And, like, the joke of the internet was these specs are just, like – Very big on Evan
They prioritize – clearly in the design, it seems to prioritize tech, not necessarily – Aesthetic.
I feel like it's interesting being here at Cannes, being hyper aware of advertising.
just because we're here in the south of France and everyone's talking about it.
But probably the thing that was the loudest that I saw yesterday on social was Meta launching the new glasses with Kylie Jenner.
I think there are few true billboards left in this world, and Kylie Jenner is one of those billboards.
I think her posting an Instagram carousel that's pretty lo-fi is the right creative approach.
We've had both Zuckerberg on the show talk about wearables, Evan Spiegel on the show to talk about wearables.
And over the past week, the conversation around social has been around Snapchat launching their new spectacles, which are really big, right? And, like, the joke of the internet was these specs are just, like – Very big on Evan
They prioritize – clearly in the design, it seems to prioritize tech, not necessarily – Aesthetic.
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