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Corey Marchisotto

President of e.l.f. Brands (formerly longtime CMO of e.l.f. Beauty), known as the marketing force behind the brand's record growth and viral campaigns.

Jun 24, 2026

The Colin and Samir Show

The Colin and Samir Show

CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

Jun 24 · 1h 1m

Samir Chaudry
Samir ChaudryHOST
45:46
So how are you listening to the audience? Like when you say they're contributing, like in what ways are they contributing and how do you pull that?
Corey MarchisottoGUEST
45:54
Sure.
Corey MarchisottoGUEST
45:54
So we have what we call zero distance philosophy.
Corey MarchisottoGUEST
45:58
And it's more than a philosophy.
Corey MarchisottoGUEST
46:00
It's a mindset that's ingrained in our organization.
Corey MarchisottoGUEST
46:04
And zero distance is two pathways.
Corey MarchisottoGUEST
46:05
The first pathway is zero distance between insight and action.
Colin Rosenblum
Colin RosenblumHOST
48:38
be relevant? How do you make sure that it's not so risky?

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