From $700K to $2 Million: The Systems That Changed Everything

What happens when you stop running your cleaning company like a cleaning company—and start running it like a business? In Part 1 of this conversation, Lisa Macqueen shares how she helped transform Clean Corp from a $700,000 business into a multi-million-dollar commercial cleaning company by focusing on marketing, systems, automation, and brand positioning. Lisa discusses why relying solely on referrals limits growth, how implementing a CRM became one of the biggest turning points for the business, and why creating repeatable systems allowed the company to scale without adding unnecessary overhead. You'll also hear why your website should do more than list your services—it should build trust, tell your story, and help potential clients immediately understand why your company is different. **In this episode:** - Breaking through the $700K revenue plateau - Growing to over $2 million - Why marketing creates predictable growth - Implementing a CRM that scales with your business - Building automated operational systems - Creating a website that converts - Using branding to stand out in a crowded market - Why people buy from people If you're looking to build a cleaning business that can scale beyond referrals and operate like a real company, this episode is full of actionable advice you can apply immediately.   👇 Connect with Lisa Macqueen LinkedIn: [https://www.linkedin.com/in/lisamacqueen/]() Clean Corp: https://www.cleancorp.com   🎧 Enjoying the show?   Subscribe for weekly conversations with cleaning business owners, operators, and industry leaders sharing real-world lessons from the front lines.   Interested in growing your cleaning business?   Book a free 45-minute strategy call: https://www.misaelavalos.com   If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place.   Start your 2-week free trial and get 20% off for 6 months here: https://go.getjobber.com/misael   For YouTube and Spotify: 🎥Subscribe: @misaavalos For more cleaning tips videos! 📲 Instagram: @cleaningjourney 📲 Instagram: @misa.avalos Jobber: https://go.getjobber.com/misael   🎙️Spotify: The Cleaning Journey Podcast On Spotify 📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇 https://scheduler.zoom.us/misael-aval...   Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS...