Oct 22, 2026 · 33 min · 10 segments
Jeremy Cui runs J and J Apparel and reached out to people on social media directly to find clients. Jeremy Cui quit a financial consultant role at Deloitte after 3 years to start J and J Apparel, a…
So my first question is like, where did like this all start for you? Was there a passion? Was there an inspiration? Like what was that like?
So for starting the business, I guess when I was younger, I've always had a bit of entrepreneurial sense.
A funny story that makes sense to me now, when I was about 10 years old, I bought a Game Boy.
I was doing that for about, well, probably about $5 each recess to a 10-year-old back in, 2005 is a lot of money.
Um, and I guess I've been scared to kind of pull the trigger, uh, and start something on my own.
Um, but, um, yeah, my mom and dad, they, they run, um, businesses the whole lives.
It was an industry that I grew up in, um, ever since I was young, um, Um, and then I just decided, you know what I might, I see this blueprint it's worked.
I'm going to take my own spin on it because I think if you want to do something and do it well, you have to enjoy it.
Uh, if you lean more towards like uniforms or corporate wear, that's probably where the money is, but I didn't find that, um, as interesting.
So my first question is like, where did like this all start for you? Was there a passion? Was there an inspiration? Like what was that like?
So for starting the business, I guess when I was younger, I've always had a bit of entrepreneurial sense.
A funny story that makes sense to me now, when I was about 10 years old, I bought a Game Boy.
I was doing that for about, well, probably about $5 each recess to a 10-year-old back in, 2005 is a lot of money.
Um, and I guess I've been scared to kind of pull the trigger, uh, and start something on my own.
Um, but, um, yeah, my mom and dad, they, they run, um, businesses the whole lives.
It was an industry that I grew up in, um, ever since I was young, um, Um, and then I just decided, you know what I might, I see this blueprint it's worked.
I'm going to take my own spin on it because I think if you want to do something and do it well, you have to enjoy it.
Uh, if you lean more towards like uniforms or corporate wear, that's probably where the money is, but I didn't find that, um, as interesting.
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