How Marketers Can Leverage AI Without Losing Their Value with Dale Bertrand

Yeah, so recently read a study where 86% of high school students use AI during the past school year.

You know, that's a massive chunk of our next generation really using into these tools early on.

As professionals, we're living in this really interesting dichotomy.

You know, every job that I've seen has it as a requirement using AI.

And one of our past interviewed persons was Robert Rose, who mentioned that we're really lacking in the sense of are children now not really using their knowledge before they actually ask AI for their actual answer.

My own kids are very young, so they're going to grow up with AI as part of their structured education.

So, Lee, thinking about this from a strategic standpoint and as a parent, how are you looking at teaching the next generation to navigate these tools and not losing that critical problem-solving skill?

Well, I got a front row seat to this because I've got a middle schooler and a high school student.

And they're always telling me about how their fellow classmates are using AI, whether they should be or not.

And I'm seeing two distinctly different approaches that I think will shape all their futures.

Because some students genuinely want to learn.

They're going to learn anyway.

They know they're in school to learn.

They're going to learn.

And they'll learn the fundamentals.

And then they'll use AI to execute on productivity.

While the other ones will use AI as their second brain or as their brain, not even second, as their brain.

And they may never learn anything because we always have had a way to cheat in school and not learn.

But those of us who wanted to learn sought to learn that we were there for that reason.

So to me, it's more of a survival of the fittest.

It sounds kind of Hunger Games-ish, but I think that's what it is.

So people will always take the shortcut.

But in this case, they're only cheating themselves.

And like Robert said in our last episode, they need to learn how to think first and then use AI.

And, you know, some will choose to learn and some won't.