Episode 219: It Took 6 Years To Enter Awards, Then She Won Two! with Kayleigh Clover

Kayleigh Clover helped her clients win awards for years before she dared enter one herself. She tells the Business Awards Show what finally convinced her to have a go. Kayleigh, founder of Little White House Marketing, built an agency from her kitchen table during lockdown, developing it into a growing team based in Bournemouth. She specialises in human first marketing, explaining why it beats AI generated content in a world craving engagement. Furthermore, she offers social media tips for our finalists heading into an awards night, looking to raise their profiles and connections. She also opens up about why it took six years to enter an award herself, despite writing entries for clients. Imposter syndrome played a part. But happily, Kayleigh achieved a surprise double win at the Christchurch Business Awards, including an unexpected Rising Star nomination. The genuine PR, SEO and new leads that followed were a huge bonus. **About Kayleigh** Kayleigh Clover is the founder and Managing Director of Little White House Marketing, a social-first creative agency in Southbourne, Bournemouth. She started the business from home during COVID after a decade in the travel industry. Consequently, it has grown entirely through word of mouth into a limited company with a wide range of clients across the UK and further afield. The agency covers all elements of creative marketing, from organic social and paid media, to photography and video shoots. Kayleigh believes social media works best when it sounds like a real person and looks like the real business. She has spoken openly against AI-generated content and would rather a client posted less and meant it. In 2026, Little White House won Best Independent Business at the Christchurch Business Awards, where Kayleigh also took home the Rising Star Award. She's now a finalist in the national Best Businesswomen Awards, in the Marketing and PR category. She's a vocal supporter of other business owners, particularly women building companies of their own. Outside work, Kayleigh is a mum and is married to Sam, her biggest supporter. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__ **{2:04}** How Covid resulted in Kayleigh starting her own business. **{4:45}** When Kayleigh realised she could no longer do it on her own. **{5:11}** Growing the team. **{6:55}** What human first marketing means and why it matters to Kayleigh. **{9:24}** How to engage authentically on social media. **{10:28}** Kayleigh's favourite social platform. **{11:55}** Why you should step out of your comfort zone on social media. **{13:12}** Maximising exposure at awards events. **{15:00}** Why it took 6 years to enter business awards. **{16:13}** Winning two Christchurch Business Awards. **{20:30}** Combining family and business. **{21:12}** Future plans.   Connect with Debbie at: https://thebusinessawardsshow.co.uk                                         https://bestsmeawards.co.uk/                                        Connect with Kayleigh:  https://www.littlewhitehousemarketing.com/ LinkedIn: https://www.linkedin.com/company/littlewhitehouse/                  https://www.linkedin.com/in/kayleigh-clover-57293419a/ Instagram: https://www.instagram.com/littlewhitehousemarketing/ Facebook: https://www.facebook.com/littlewhitehousemarketing/