So what happened to you in 2026? Talk me through how the business began.

Uh, so, um, it does seem like such a long time ago now.

So I was, well, I was employed in a role in the travel industry, sales and marketing role, which I absolutely adored, but I'd recently become a mom and time constraints.

You just, it's time, don't you? Yeah.

when the kids come along.

And the business that I was working for wasn't really working for me anymore.

So the February before we all went into lockdown, I decided to leave the business.

What should business owners really be doing right now? What's your methodology?