Jul 31, 2026 · 20 min · 10 segments
In this strategy session, Brian discusses the importance of storytelling in marketing, particularly in the context of social media. He emphasizes the need for coaches and entrepreneurs to position…
Brian KeaneHost
Have you ever thought that maybe you're playing the wrong character in your own marketing? If you've been a long-term listener, you follow my social channels, you know I'm a massive Harry Potter fan, and I also like The Order of the Rings too, and I did a 180 last year when I finally read the Harry Potter books, which I've now decided are my favorite fiction fantasy books of all time, having previously loved the movies, but the books going deeper on the topics, going deeper on the world-building...
But something that I think about a lot and I teach my mentees within my frameworks is the importance of storytelling in your marketing and the framework of the guide on the side versus the hero of the journey.
And if you're familiar with Joseph Campbell's Hero's Journey, it's a very popular framework within storytelling for movies, for TV shows, for books.
The hero gets called to adventure and then there's trials and transformations along the way.
So if you've watched Harry Potter, the movies, or you've read the books, Harry Potter is the hero of that journey.
Have you ever thought that maybe you're playing the wrong character in your own marketing? If you've been a long-term listener, you follow my social channels, you know I'm a massive Harry Potter fan, and I also like The Order of the Rings too, and I did a 180 last year when I finally read the Harry Potter books, which I've now decided are my favorite fiction fantasy books of all time, having previously loved the movies, but the books going deeper on the topics, going deeper on the world-building...
But something that I think about a lot and I teach my mentees within my frameworks is the importance of storytelling in your marketing and the framework of the guide on the side versus the hero of the journey.
And if you're familiar with Joseph Campbell's Hero's Journey, it's a very popular framework within storytelling for movies, for TV shows, for books.
The hero gets called to adventure and then there's trials and transformations along the way.
So if you've watched Harry Potter, the movies, or you've read the books, Harry Potter is the hero of that journey.
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