When Marketing Becomes Product: Inside Intercom’s AI Bet (w/ Paul Adams)

Marketing isn’t just changing — it’s collapsing into product. Anthony Kennada sits down with Paul Adams, Chief Product Officer and Interim CMO at Intercom, to unpack what it actually means to build, market, and lead in an AI-native world. Drawing from Intercom’s bold decision to bet the company on Fin — its AI support agent — Paul shares a rare, inside look at how founder conviction, product obsession, and radically human marketing converged to fuel one of the most consequential pivots in SaaS history  . Together, they explore why the old SaaS play...