Sep 19, 2026 · 34 min · 9 segments
In this special session at The Greatness Factory, I sit down with Dr. Benjamin Hardy to discuss one of the most misunderstood topics in business: scaling. Most entrepreneurs believe scaling is about…
Benjamin HardyGuest
Micheal BurtHost
When it comes to your future self, one of the things that we help people do is 10x their future self.
And you wanna think from, we talk about think about from scale, but if you think from a 10X goal, really your goals should be the thing that shapes your identity rather than your identity being the thing that shapes your goals.
So when I was a first year PhD student, my wife and I got three foster kids and I wanted to become a professional author.
I want to write a book or I want to even get a book deal, right? Most first-time authors get maybe a $10,000 book deal if they get a book deal.
And so what I did was I went and I asked agents, book agents and authors, how do you get a six-figure book deal? And they all said the same thing.
When it comes to your future self, one of the things that we help people do is 10x their future self.
And you wanna think from, we talk about think about from scale, but if you think from a 10X goal, really your goals should be the thing that shapes your identity rather than your identity being the thing that shapes your goals.
So when I was a first year PhD student, my wife and I got three foster kids and I wanted to become a professional author.
I want to write a book or I want to even get a book deal, right? Most first-time authors get maybe a $10,000 book deal if they get a book deal.
And so what I did was I went and I asked agents, book agents and authors, how do you get a six-figure book deal? And they all said the same thing.
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