Disney’s Jamie Power explains why advertisers are buying audiences, not shows

I'm Damian Fowler.

And I'm Eilis Liffring.

And welcome to The Big Impression.

This week, we're joined by Jamie Power, Senior Vice President of Addressable Sales at Disney.

Now, Disney's at the center of some of the biggest shifts in media right now.

As audiences move between Disney+, Hulu, and ESPN, advertisers are looking for better ways to understand and reach them.

And streaming isn't just about replacing linear TV anymore.

Live sports are booming, audience-based buying is taking off, and AI is changing how advertising gets bought and sold.

And Disney's right in the middle of it all, bringing together audiences across entertainment and sports while building the tech behind modern advertising.

I know in my household, we watch, my children watch Bluey on Disney Plus and I might watch something on Hulu or Monday Night Football on ESPN.

I'm Damian Fowler.

And I'm Eilis Liffring.

And welcome to The Big Impression.

This week, we're joined by Jamie Power, Senior Vice President of Addressable Sales at Disney.

Now, Disney's at the center of some of the biggest shifts in media right now.

As audiences move between Disney+, Hulu, and ESPN, advertisers are looking for better ways to understand and reach them.

And streaming isn't just about replacing linear TV anymore.

Live sports are booming, audience-based buying is taking off, and AI is changing how advertising gets bought and sold.

And Disney's right in the middle of it all, bringing together audiences across entertainment and sports while building the tech behind modern advertising.

I know in my household, we watch, my children watch Bluey on Disney Plus and I might watch something on Hulu or Monday Night Football on ESPN.