Ep. 638: When Sharing Becomes Over-Sharing

I thought we would talk today about how to know like if you're an online business owner, online coach, you have an online brand, you're a content creator of some kind, your personal brand, how much is too much to share? I want your take on this because I, especially with like what's going on with the Yap Challenge, we have not talked about this, but Jessie Jean, who's a content creator, I guess I could call her an influencer, massive following on Instagram, ended up launching this six-week challenge called the Yap Challenge.

And the idea behind it was I'm going to teach you how to yap on camera.

And these sort of talking head videos are doing really well on social media this year.

And so, of course, she blew up and, you know, this launch was massive.

It was like the biggest launch we've seen from like the scale in like a really long time.

And so everyone's talking about it.

And a lot of the things that I'm seeing are people talking about, I don't know, just random stuff.

Like people are just like, I don't know, these prompts.

I mean, I'm not saying her, like her challenge is doing this.

I'm just saying in general, because it's like, everyone needs to be talking head videos.

Like, do you need to yap about everything? Does everything need to be yaps about? And this goes a little bit deeper, which is if you have an online brand, you are an online person, people know you online that maybe you're in a parasocial sort of situation with.

Do you owe it to people to share all the details of, let's just say you, you know, as an example, you and Jeff, you, you know, obviously have a lot of content together online on social and you guys posted for a lot of years.

You were together a lot of years and then you broke up and you have not necessarily shared.

You've shared obviously that you broke up and we've talked about that and whatever, but you haven't shared a ton about like the why and what happened.

And I'm sure I'm not asking you to today and you never have to.

Yeah.

But I know that probably people are like dying to know what happened because you and I would be dying to know what happened if it wasn't

us.

For sure.

I've had people message me.

They're like, hey, what episode did you talk about the breakup? I'm like,

I didn't.

And this just goes to a deeper question of like, do we have a responsibility? Is there an entitlement to it? I think you and I are on the same page with that.

But- There is something that builds connection and builds rapport from sharing experiences that other people can relate to.

And that's a huge piece of what we call the trust equation, which is like, yes, people need to see that you're an authority, but they also need to see that you can relate.