Aug 27, 2026 · 13 min · 10 segments
You've been told you need to become a full-time content creator to grow your business. Post every day. Fight the algorithm. Do the newest TikTok dance. But what if you hate social media, and still…
Carly RiesHost
Joe RandoHost
Okay, so a few weeks ago, ago we had a gal on the show and she talked about how to make money online without having an audience.
The conversation was a lot about, like, TikTok shop and doing UGC content and making money that way, user generated content, and getting paid to do that.
[laughs] The thing that really stuck with me is that you can be successful without having an audience on social media.
We've really increased our social media presence over the past couple of months, and it has taken a lot more mental energy than it should for a millennial at least.
[laughs] And, and so I just want people to know you're not alone if you are running your own business and you don't wanna jump on the social media train.
So while I think it is important in certain areas, again, we are dialing in our social media strategy and we're really moving forward with it.
I do think people need to know that it's possible to grow a business without being the next social, social media sensation.
Okay, so a few weeks ago, ago we had a gal on the show and she talked about how to make money online without having an audience.
The conversation was a lot about, like, TikTok shop and doing UGC content and making money that way, user generated content, and getting paid to do that.
[laughs] The thing that really stuck with me is that you can be successful without having an audience on social media.
We've really increased our social media presence over the past couple of months, and it has taken a lot more mental energy than it should for a millennial at least.
[laughs] And, and so I just want people to know you're not alone if you are running your own business and you don't wanna jump on the social media train.
So while I think it is important in certain areas, again, we are dialing in our social media strategy and we're really moving forward with it.
I do think people need to know that it's possible to grow a business without being the next social, social media sensation.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
