Oct 8, 2026 · 20 min · 11 segments
Ever wonder what really goes on behind the scenes of a business built for solopreneurs? In this episode, Joe Rando and Carly Ries pull back the curtain on the LifeStarr journey, from a simple app idea…
Joe RandoHost
Carly RiesHost
Yeah, where it started was where a lot of things started for me in terms of business, which is I wanted to buy something and it didn't exist.

And that turned into when I sold my last startup in 2020, I said, you know, I'm going to build it because it doesn't exist and I want it.

And the idea for the app was basically I wanted a task management system that would let me work with people that didn't work for me, right? Because even though I had employees, I wanted to work with people that weren't my employees too.

So if I send a friend request to somebody and they don't want to friend me, they're not my friend.

So in this case, it was like if I send a task request, hey, will you do this for me? They can accept it and then we're connected.

I had always loved Getting Things Done and always felt that implicit in it was a kind of a social network kind of thing, a way of working.

There was no reason that you shouldn't be able to work with anybody, I'm trying to say.

You also need somebody that you're targeting with it or especially nowadays you're launching into the void and you being the marketing person came up with the idea of solopreneurs, which when you first said it, I was like – Yeah.

Yeah, where it started was where a lot of things started for me in terms of business, which is I wanted to buy something and it didn't exist.

And that turned into when I sold my last startup in 2020, I said, you know, I'm going to build it because it doesn't exist and I want it.

And the idea for the app was basically I wanted a task management system that would let me work with people that didn't work for me, right? Because even though I had employees, I wanted to work with people that weren't my employees too.

So if I send a friend request to somebody and they don't want to friend me, they're not my friend.

So in this case, it was like if I send a task request, hey, will you do this for me? They can accept it and then we're connected.

I had always loved Getting Things Done and always felt that implicit in it was a kind of a social network kind of thing, a way of working.

There was no reason that you shouldn't be able to work with anybody, I'm trying to say.

You also need somebody that you're targeting with it or especially nowadays you're launching into the void and you being the marketing person came up with the idea of solopreneurs, which when you first said it, I was like – Yeah.
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