Daniel Fazio: How to Actually Win in Online Business

Perfectly makes sense, dude.

I mean, cold email is such a great tool.

Like, paid ads has a certain sophistication that you need to have in order to run it.

But cold email is like, you could just think of, think of an offer, steal one of these and you're kind of good to go.

And as long as you have good quality leads, you will have, it's just like a numbers game.

Like it just makes

sense.

What's contextual based on their situation.

So like, for instance, like we run cold emails because we have a tremendous amount of descending power does happen to have it.

But secondarily, like it doesn't work for every offer.

Well, I'll put it like this.

Any offer that works on cold email will 100% of the time work on ads, but not every offer that will work on ads.

We're working on cold email, any offer, that works on content may not work on ads, may not work on cold email.

It's about understanding like the medium that you're using.

So there's only three ways to get clients in existence.

You have content or organic.

So like referrals would fall under that because it's organic.

Cold outreach, which would include cold email, just cold DMs, anything like that, and then ads.

There's nothing else that exists.

It's only those three.

Any kind of strategy that anyone would ever conceive of, it's going to fall within those three.

And then each of them...

they have a different cost to them.

You always gotta spend time or money in some capacity.

So cold outreach is low in money and kind of like moderate or high in time.