The Agents of Change Digital Marketing Podcast
Jun 3, 2026 · 29 min · 10 segments
If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the…
Rich BrooksHost
Welcome to another episode of the Agents of Change podcast, the podcast that's all about helping you reach and engage your ideal customers online.
And that's what we're gonna be talking about today, is literally how you can engage them.
And believe it or not, one of the best ways to engage them might be a pratfall, but we'll get to that.
When we rebranded the Agents of Change after COVID, we added three additional agents to our original agents, search, social, and mobile.
The first agent we added was AI, and I just wanna go on record that this was well before ChatGPT became publicly available.
So again, we're not just telling you what works in marketing now, we're pointing the way forward.
The second was neuro, short for neuromarketing, because I'm a strong believer that in some cases, the more things change, the more they stay the same.
And one constant is marketing, is that we're always marketing to humans, even in this age of AI.
And although we as humans do evolve, hopefully, we're still wired the same way as our ancestors, and if we wanna reach and motivate our audience, we have to understand what makes them tick, and that's what today's episode is all about.
Of all the things about marketing I enjoy the most, it's likely the psychology side of things that really engages me.
Welcome to another episode of the Agents of Change podcast, the podcast that's all about helping you reach and engage your ideal customers online.
And that's what we're gonna be talking about today, is literally how you can engage them.
And believe it or not, one of the best ways to engage them might be a pratfall, but we'll get to that.
When we rebranded the Agents of Change after COVID, we added three additional agents to our original agents, search, social, and mobile.
The first agent we added was AI, and I just wanna go on record that this was well before ChatGPT became publicly available.
So again, we're not just telling you what works in marketing now, we're pointing the way forward.
The second was neuro, short for neuromarketing, because I'm a strong believer that in some cases, the more things change, the more they stay the same.
And one constant is marketing, is that we're always marketing to humans, even in this age of AI.
And although we as humans do evolve, hopefully, we're still wired the same way as our ancestors, and if we wanna reach and motivate our audience, we have to understand what makes them tick, and that's what today's episode is all about.
Of all the things about marketing I enjoy the most, it's likely the psychology side of things that really engages me.
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