Oct 5, 2026 · 31 min · 13 segments
***Summary:*** The thing that makes you great at delivering client work can eventually become the thing that keeps your agency stuck. Van Oakes reached that point when running the ads himself left…
Um, no, it was awesome because, uh, once again, people had disposable income that they were given and, and nowhere to go, nothing to do but sit online and shop.
'Cause I, like, when I started Goat M- when I stepped away, it was just me, and I was just, like, I was very good at running ads, and I understood the platform very well, uh, and it was just this angle that, that we had.
So I was running the ads initially, and then, you know, we got to a point where I couldn't do it, so I hired a, a senior media buyer, was the first hire that I hired, um, just 'cause I couldn't, I couldn't keep up on all the clients.
Uh, and this is something that, like, a lot of smaller, newer, younger agencies I think really, really struggle with, is this, this idea of, like, you know, we're overwhelmed, we're busy.
Like, w-when do we start hiring? Who do we hire for? Um, so when you, when the senior media buyer came on, what did that...
Because at the time, you know, you're inside the ad account, uh, like scaling these companies, running these giveaways and everything, and you don't have time to take sales calls, to take-- to do anything, really.
Um, no, it was awesome because, uh, once again, people had disposable income that they were given and, and nowhere to go, nothing to do but sit online and shop.
'Cause I, like, when I started Goat M- when I stepped away, it was just me, and I was just, like, I was very good at running ads, and I understood the platform very well, uh, and it was just this angle that, that we had.
So I was running the ads initially, and then, you know, we got to a point where I couldn't do it, so I hired a, a senior media buyer, was the first hire that I hired, um, just 'cause I couldn't, I couldn't keep up on all the clients.
Uh, and this is something that, like, a lot of smaller, newer, younger agencies I think really, really struggle with, is this, this idea of, like, you know, we're overwhelmed, we're busy.
Like, w-when do we start hiring? Who do we hire for? Um, so when you, when the senior media buyer came on, what did that...
Because at the time, you know, you're inside the ad account, uh, like scaling these companies, running these giveaways and everything, and you don't have time to take sales calls, to take-- to do anything, really.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
