What Is Digital Marketing? It's More Data Than Design

Yeah.

Anyway, so day-to-day, because you now run your own business.

Yes, I do.

What

does a day in the life of a digital marketer look like? How

would you describe that? There's two different ways that you could run from a digital marketing perspective.

You could work in an actual company or you're working for clients.

From a client perspective, it's ensuring that the clients Metrics are all working across the sites.

So doing a quick deep dive, making sure that we're hitting KPIs and ensuring that we're hitting those key revenue goals or brand goals, whatever they may be, and then adjusting various different kind of performance indicators based on that.

So if we're seeing that we're not hitting revenue in a particular area, ad or particular campaign set, we'll make adjustments across it.

So a lot of that starts out the day.

There's a lot of meetings.

I've got to meet a lot of people, get lots of information, kind of pull that back and turn it into a digestible information for them so that they actually know what we're planning to do.

There's a lot of strategy, a lot of testing.

So we test various different channels to ensure that what might work on Reddit for one client may not work on Reddit for another client.

And lots of reporting.

I spend my life reporting numbers.

So that's where...

That's

quite a data-heavy role, even though you may not think that it is.

Yeah, very data-heavy.

It's looking at what... what kind of works from a return of ad investment to how does that actually work from a creative perspective as well? So we have various different metrics like thumb stop ratios and three plays where we actually look at how, effective a piece of creative is at stopping people and getting them to actually do what we want them to do.

It might be really engaging, but when they actually land on a landing page, they're not actually making that conversion.

So then we start looking at the landing page.

Maybe the landing page isn't built out the way that it should be and it's not... driving that conversion or there's like a tiny little thing that's stopping somebody you know you you may not notice that the add to cart button isn't working on a particular part of the website and that's actually stopping your conversion and dropping your conversion rate by 10 20 percent and by fixing that you can actually make numerous sales so It's very data heavy.