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Danni Russell

Danni Russell

Head of Digital at Word of Mouth Digital; founder of her own digital marketing agency. Digital marketer who switched from science to digital marketing, specialising in data-driven marketing, CRM, and strategy.

Jul 28, 2026

The 20 Minute Career

The 20 Minute Career

What Is Digital Marketing? It's More Data Than Design

Jul 28 · 18m

JaneHOST
0:35
I want to learn all about digital marketing, so let's kick it off by you explaining to us what digital marketing is and was it something that you were always wanting to get into?
Danni Russell
Danni RussellGUEST
0:47
Digital marketing, it's a bit of a beast these days.
Danni Russell
Danni RussellGUEST
0:51
When I first started, it was fairly siloed and digital marketing entailed CRM, marketing automation, sending out emails.
Danni Russell
Danni RussellGUEST
1:00
But then you also had paid performance and then you also generally had someone who was managing websites, whether that was an e-commerce or just a branded website.
Danni Russell
Danni RussellGUEST
1:11
Today, however, we kind of have our fingers across all pies.
Danni Russell
Danni RussellGUEST
1:15
And we tend to manage what we would call an ecosystem.
Danni Russell
Danni RussellGUEST
1:19
So looking at how a consumer would run across multiple different channels, whether it be through paid social, through SEO and AEO, and how...

7 MINS LATER

JaneHOST
8:02
How are you working with AI at the moment in your role?

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