S4 Ep42: Harnessing High-Fidelity Data for B2B Growth with Paula Chiocchi, Founder & CEO of Outward Media

This week on Tech Can’t Save Us, host Paul David is joined by Paula Chiocchi, Founder & CEO of Outward Media, a B2B data and digital marketing company that helps firms turn data into revenue. Over 27 years, Paula has built one of the world’s largest SMB databases and driven hundreds of millions in revenue for Fortune 500 clients, including more than 300 million for a single client in one year, through high-quality contact data and multi-channel marketing solutions. They discuss how B2B marketing has shifted from breadth and depth toward pinpoint accuracy, and why the true measure of data is whether the right contact is matched to the right company, title, and function. Paula explains Outward Media’s concept of the “B2B Living File,” a model of constant, automated maintenance that keeps client data fresh through monthly cleanses and replacements rather than the static snapshot licensing many providers still rely on. She also unpacks the company’s industry-first 95% email validity guarantee and the 15-plus verification steps behind it. The conversation explores the growth roadblocks facing data-driven marketers, from siloed teams and eroding CRM data to the rising tide of programmatic fraud, and the shift from lead volume to genuinely qualified leads. Paula also reflects on her journey as a leader and entrepreneur: her passion for mentorship, two decades in a Vistage CEO peer group, and a guiding belief that silence in a meeting means agreement. She closes on the technology that excites and concerns her in equal measure, AI, and why blending a Zen perspective with the high-stakes world of B2B marketing keeps the work both grounded and human. Find more about Outward Media here: Outward Media Follow Paula Chiocchi here: LinkedIn