Jul 2, 2026 · 13 min · 9 segments
Recorded on 06/03/26 Harnessing AI for Digital Luxury as Multi-Brand Luxury Platform Transforms. We hosted Martin Beer, CFO of LUXE, at our Future of the Consumer conference to discuss the platform's…
Martin BeerGuest
Oliver ChenHost
So Martin, MyTheresa closed the acquisition of YNAB, Net-a-Porter, Mr. Porter, Ux a little over a year ago and became Lux Experience.
For those less familiar, can you provide an overview of the platform? Where does the
As you know, MyTheresa has always been the global leader of multi-brand digital luxury and is proving and has been proving this also in the performance in the last nine months.
very strong double-digit growth outgrowing the peers in the US especially in the last quarter exceptional growth plus 33% that is a testimony to the great positioning and especially targeting the top customers clear top customer focus 4% of the customers make 40% of the revenues that also then translates directly to the increasing profitability because obviously Those top customers have a very high brand loyalty.
They come back because of our curated offer and not because of marketing or special discounts.
And we want to implement this logic on this focus on growth and profitability also at YNAB.
And so we have set up a complete new leadership teams at the storefronts and have been working on the transformation plan.
And transformation plan is focusing on completely redefining the operational setup on warehouses, studio production, customer care, consolidating, making it more efficient, re-platforming the IT, using and leveraging the existing IT platform at MyTresa, which has been also a core element of the success of MyTresa and also cutting corporate costs at NetApp OT, Mr. Porter and Jukes.
And this is clearly visible in the continuous reduction of the SG&A cost ratio for last quarters and will continue to do so.
Right now, we will finish the fiscal year 26 of this month with 2.5 billion revenues, net sales, and with the different profitability levers to break even on a group level all in for fiscal year 26.
net sales with seven to nine percent adjusted EBITDA profitability and that is around fiscal year 30 and therefore we clearly are now targeting for growth on the top line in all segments and will substantially and sequentially improve the profitability adjusted EBITDA profitability going from zero now to the eight percent in around fiscal year 30 so around 200 basis points sequential improvement And maybe lastly, I mean, where are we right now? What is unique about the clear positioning and also the story is that this transformation plan is fully funded.
It's an ideal position to be in and to have this transformation plan on a fully funded basis.
So Martin, MyTheresa closed the acquisition of YNAB, Net-a-Porter, Mr. Porter, Ux a little over a year ago and became Lux Experience.
For those less familiar, can you provide an overview of the platform? Where does the
As you know, MyTheresa has always been the global leader of multi-brand digital luxury and is proving and has been proving this also in the performance in the last nine months.
very strong double-digit growth outgrowing the peers in the US especially in the last quarter exceptional growth plus 33% that is a testimony to the great positioning and especially targeting the top customers clear top customer focus 4% of the customers make 40% of the revenues that also then translates directly to the increasing profitability because obviously Those top customers have a very high brand loyalty.
They come back because of our curated offer and not because of marketing or special discounts.
And we want to implement this logic on this focus on growth and profitability also at YNAB.
And so we have set up a complete new leadership teams at the storefronts and have been working on the transformation plan.
And transformation plan is focusing on completely redefining the operational setup on warehouses, studio production, customer care, consolidating, making it more efficient, re-platforming the IT, using and leveraging the existing IT platform at MyTresa, which has been also a core element of the success of MyTresa and also cutting corporate costs at NetApp OT, Mr. Porter and Jukes.
And this is clearly visible in the continuous reduction of the SG&A cost ratio for last quarters and will continue to do so.
Right now, we will finish the fiscal year 26 of this month with 2.5 billion revenues, net sales, and with the different profitability levers to break even on a group level all in for fiscal year 26.
net sales with seven to nine percent adjusted EBITDA profitability and that is around fiscal year 30 and therefore we clearly are now targeting for growth on the top line in all segments and will substantially and sequentially improve the profitability adjusted EBITDA profitability going from zero now to the eight percent in around fiscal year 30 so around 200 basis points sequential improvement And maybe lastly, I mean, where are we right now? What is unique about the clear positioning and also the story is that this transformation plan is fully funded.
It's an ideal position to be in and to have this transformation plan on a fully funded basis.
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